Live Music Booking & Ticketing Platform ‘Gigmor’ in Talks to Acquire the Live Entertainment Social Network ‘eResonate’

MARINA DEL REY, Calif., November 4, 2024 (Newswire.com) – The two Los Angeles-based companies proudly announced today that they have entered into a letter of intent to combine the leading live music booking and ticketing platform Gigmor with eResonate’s technology suite, which includes live streaming hardware and software, and a social networking platform with two proprietary ad networks. eResonate has developed a FAST (free ad-supported television) network for delivering video ads around live-streamed entertainment and an internal programmatic ad network which operates platform-wide.

Gigmor is a booking, ticketing and promotion platform for independent musicians and venues. Since launch, their users have grown to over 80,000 artists and 4,500 venues in 90 countries. The highly-rated App has thousands of downloads and is available now in the App Store and on Google Play. Gigmor has been successful at attracting notable celebrity shareholders like Whoopi Goldberg and Tom Hamilton (Aerosmith) to their cap table.

eResonate Media has engineered and built a pioneering social networking platform with tools and resources that will radically transform the live entertainment industry. The envisioned new Gigmor, powered by eResonate’s technology and revolutionary economic strategy, will significantly boost income for professional musicians and live-music venues. Fans will enjoy free, high-quality live entertainment from their favorite acts while participating in meaningful engagement with friends, family, other fans and the artists themselves. The platform’s unique business model ensures that venues and performers receive 100% of the advertising income generated from each live broadcast. eResonate’s innovative suite of tools, along with its game-changing economics, will allow Gigmor’s existing artist and venue customers to access the $300 billion digital & TV advertising market, thus addressing the largest challenge in the live entertainment industry: income for artists.

The current Gigmor team, including co-founders David Baird and Tracy Eumont, will be joined by eResonate’s senior management, including Jeffrey Yapp (MTV, VH1, CMT, Viacom), Bing Gordon (Kleiner Perkins, Twitch, Amazon) and Doc McGhee (KISS, Darius Rucker, Bon Jovi, Mötley Crüe, Scorpions) along with its highly qualified in-house engineering staff. By combining Gigmor and eResonate, the new business will be ideally positioned to lead the charge in revolutionizing the live entertainment industry with a management team that has been at the forefront of transforming music, technology and media for decades.

David Baird, Gigmor CEO, said, “I couldn’t be more excited to be joining forces with this amazing team. eResonate’s proprietary technology and ad-supported revenue model will ensure that we achieve our mission of helping more artists earn a living through their live performances worldwide.”

“Ticketing for live music and events is predicted to become an almost $100 billion industry by 2029,” said eResonate CEO Jeffrey Yapp. “We have remained out of the ticketing space so far but with the US Department of Justice (and others) ending the longstanding monopolistic practices that have persisted in this sector, there should now be an incredible opportunity to grow Gigmor’s ticketing service exponentially after it’s integration with eResonate’s social network.”

This acquisition will immediately facilitate a new source of income for Gigmor’s current artists and venues, while eResonate’s community-driven approach will drive more rapid adoption by delivering a wide selection of unique and compelling free experiences for live entertainment fans around world.

Gigmor Pre-Seed Round Raises $277,000

Gigmor solves problems for millions of musicians and venues. Our unique booking and ticketing platform helps artists create direct connections with fans. And vice versa. 

Our network-based approach is a game changer. Buying a ticket on Gigmor is more than a transaction; it’s part of an ongoing relationship between artists, venues and fans. 

Our strategy is to enable direct artist/fan connections by creating a promotional ecosystem where artists and venues can sell merch, music and tickets. 

That’s the value proposition we’re bringing to an industry full of antiquated platforms and complacent incumbents. Not to mention, soulless monopolies.

We’ve signed up over 80,000 musicians and 4,500 venues/event planners. And we’re just getting started! 

Our pre-seed round is closing IN A FEW SHORT DAYS. Join us as we build the future of independent live music!

Join us as an investor at wefunder.com/gigmor

Discover Derek Adam: A Life of Music

Today, we are extremely excited to bring to you a unique story: the
Odyssey of Gigmor Rising Artist Derek Adam. Guitarist, singer,
songwriter, lifelong music lover and entertainer, he performs throughout
New York City at private events, various restaurants and bars, and the
famous Paramount Theatre. We spoke with Derek to learn more about
his work and experiences thus far, and to be able to share with you his
background and some of his plans for the future.

Foundations:

Derek first became engrossed with music when he was in the fifth grade,
but music has been in the family for his whole life. “My father was in a
band and had played guitar for a huge part of his life. I was always
surrounded by music.”


He told us the story of how he knew he wanted to be a musician: “It’s
such a core memory. It kicked me over the edge and got me started. It
was fifth grade, one of the last days of school, and we were blasting
music in our classroom. I think it was Good Charlotte or something…
and I saw this girl I had a huge crush on absolutely rocking out to it and
I was like… I have to learn how to play this stuff.” It wasn’t long after
this moment Derek picked up his first guitar at age 10.

So, What Kind of Music?

In our conversation with him, he told us the vibe of the music he writes
and performs is largely based on his early influences: “My parents were
never shy about playing their favorite records in the house. My father is
a big classic rock and blues guy. So, that’s kind of hardwired into part of
my influence even if I may not even know it at times.”


He told us some additional influences on his guitar playing include
Randy Rhoads, David Gilmore, Eric Johnson, Paul Gilbert, John
Petrucci, Joe Satriani, Guthrie Govan, Richie Kotzen, and Andy
Timmons. For vocal inspiration he pays homage to Chris Cornell, Matt
Shadows, Richie Kotzen, Paul Rodgers, and Chris Stapleton.


But of course, deciding on one’s sound is a dynamic process with plenty
of twists and turns. “It’s a collective kind of having grown up listening
to what my parents listened to and then getting into the guitar virtuosos
of the seventies and eighties up until modern day.” He can pull from his
early training in high school jazz band, study of classical guitar at SUNY
Potsdam, and his early environment and of course his preferences to
form the unique rock fusion coming through hit song “The Circle” on
the 2021 EP “Silver Lining.” His songs have amassed more than 60,000
streams on Spotify alone, and his audience grows every day. He also has
singles “Truth,” (2020) and “The Road I Know” (2022).

Being Your Own Everything:

One of the major topics of our conversation centered around his
experiences with the various responsibilities of being a modern working
musician. He told us, “I certainly wish there were two of me. I think that
the biggest stressor that comes from the seemingly necessary
requirement of having to be on social media.” Being a musician in
today’s world requires a few steps beyond the music one creates. It
requires fluency with an entirely separate skillset sometimes equally or
more important than the art itself: “I have a much easier time writing a
song or playing in front of a couple thousand people than I do getting in
front of a camera and attempting to be “relevant” or “kooky” or
“engaging”…and being so concerned with what’s going to get me all the
views and likes … you know?”


Beyond social media, rising living costs across the country and the
world, and worst of all in New York City, is also a perpetual challenge
for musicians everywhere. Keeping consistent work is an extremely
important element of making a living doing music, and a popular and
consistent act that utilizes the skill set of musicians like Derek are cover
gigs. “I feel like we’re in an age of tribute bands,” he said. Establishing
oneself as an original artist in this environment is exceptionally
challenging. Derek shared that his usual gigs predominantly feature
covers, with a few original pieces mixed in, even if people are coming
specifically to see him play.


“I’d say to be generous, it’s 80/20 when comparing covers to originals in
a live set. I like to think I know how to read the room. If I’m doing a
cover gig where I know that it’s not the time to whip out an original, then
I’m going to keep giving them something that I know they love. But by
the same token, if I have the right audience and the vibe is great then I’ll
decide to play one of my own. If they respond really well to it…I think
that is an effective tactic.”

Looking Forward:

As an in-demand gigging musician and growing artist, the future is
bright for Derek. His music is awesome, his personality is radiant and
he’s a hardworking, dedicated artist who has a very respect-driven
perspective and plenty of creative ideas. He plans on releasing new
music during 2024, so look out for Derek Adam! Find out more about
Derek on his Gigmor profile, or follow him on social media. Stay tuned
for more!

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