Live music near me

Live music near you

Here’s the scene: You’re out with friends and you’re looking for something to do. You don’t want to travel far or fight over tickets to a sold-out show. You just want to get a drink and hear some music. You’ve tried searching “live music near me” but the search results look more like Ticketmaster ads than anything else.

Gigmor saves the day.

We’ve booked thousands of indie gigs all over the country so who knows better where the live music is than us? No one. Sign up for our email alerts and we’ll let you know when the hottest, coolest, most-underground-est bands, DJs and venues are throwing parties.

Click the link below and fill out the form to receive alerts about new live music near you. Be sure to include the genres you’re most interested in.

Sign up to receive alerts about live music in your area

Gigmor books indie music of all genres: rock, hip-hop, EDM, pop, blues, you name it. We also have partnerships with some of the greatest venues and music industry icons including American Idol, SoundCloud, The Whisky a Go Go, Pianos and more. Remember to follow us on social media to get the most up to date news on Gigmor and new gigs in your area.

Gigmor Acquires Gig Booking App, Canary

5 Things To Do Before Cold-Calling A Venue

Photo by Zan on Unsplash

“LUNCH AND LEARN”

I was pretty nervous walking into the Bella Vita Ristorante for the first time with my band’s promo pack. I was a new bandleader and didn’t really know how to book shows or even lead my band that well honestly.

But this particular day was my first official trip to try and pitch us. So, I remember they opened at 10:00am, so I thought going in around 12:00pm or so would give them time to “get open” and I could talk to the guy who booked the bands.

It was one of the few places in town that had a regular rotation of r&b/soul/dance bands so I at least knew we’d be a good fit musically. Unfortunately, being my very first attempt at booking my band — let’s just say, it didn’t go very well. 

The main reason? 

They were indeed a restaurant more so than a music venue, and 12 noon was the height of their lunch rush. It seems so obvious now, but basically that translates to the absolute worst possible time to sit down and talk business!

Lesson learned.

++ How to Book A Gig on Gigmor

As a musician and bandleader, your professionalism will be judged off stage as much as your time onstage. And since I don’t want you to feel any more nervous than you might be already, here are some things to consider before you reach out to a venue…

5 THINGS TO DO BEFORE YOU COLD-CALL A VENUE

⁠⠀

1. Audit YOUR social media. You already know the first place they’re going to look once you do get in contact with them. They’re going to check your social media accounts. The first thing you should do — and be doing on an ongoing basis — is focusing on your engagement.

Are there things on social that should be taken down? Is there enough actually on your page to paint a good picture of the band? I’ve seen a ton of bands sending out links to their Facebook page asking for booking, only to visit the page and can’t find any music or video.

👉🏼 Put yourself in a booking agent or club’s shoes and ask: “would YOU hire YOU?”

2. Audit THEIR social media. Here, you’re looking for a few things. You’ll want to observe what other bands have played there and if you can see signs of the crowd. Almost as importantly too, you’ll want to observe how much they promote their current shows. If their promotional efforts are non-existent already, chances are that probably won’t change for you.

👉🏼 Check their events tab for any past music nights as well as the videos tab. These will be good indicators of their involvement.

3. Find the rules and follow them. Stalk the club’s website and find their preferred (or most engaged) method of submitting music or press kits. Does the venue have a website form? Can you tell if they accept inquiries through Facebook messenger? Maybe they’re old school and prefer you drop-off a cd or thumb drive?

👉🏼Anticipate it all. Meaning, when creating your press kit, make it available in all formats — a page on your website you can link to, a downloadable PDF, a flash drive, a print out, etc.

4. Attend a live show: Yes. Go there if it’s at all possible. Attend a show on a night you are anticipating playing there (i.e. weekend or weeknight). Observe the vibe, the crowd, the service, and spend some money on drinks and food. This will give you a chance and a reason to talk to the bar staff and find out what bands they like (and why). 

It may not seem like it, but you’re actually “interviewing” the club as much as they are you! 

👉🏼If you do make it out on a scouting trip, don’t try to talk business if they’re busy (see lunch and learn above). 

venue

5. Check their schedule. Assuming your research has provided some good info and you’re all set to book, one final tip. Check their schedule and already have at least one date that matches up with a whole in their calendar.

Of course, sometimes the booker or club owner is more up to date than the website, so do try to have a few dates available that would work for both of your schedules.

👉🏼 Be realistic about your pitch. It’s one thing to “feel confident” you could get people out, it’s another to have a track record you can rely on. 

As far as the Bella Vita goes, the good news is that I eventually met with the club’s booker and our band eventually got in a regular monthly rotation. 


In terms of booking, I found that the more prepared I was, the less nervous I was about my meetings with venues. That’s what I want for you!

So whether or not you found the venue on your own, or through opportunities with the 2000+ venues on Gigmor, just know that a little research and a well planned reconnaissance mission can go a long way. You got this. ⁠

———————————————————

Leonard Patterson is an avid fan of all things New Edition, an indie-focused booking agent, a frequent hi-fiver, and a certified digital marketer (yes, in that order). Since stepping off stage as a band manager/front man of a 6-figure party band, he launched Indie Band Coach with a mission to help indie bands reach more fans and book more gigs. When he’s not working, he’s most likely at a live music event, analyzing Marvel movies, or soaking up vitamin D at the beach with his wife and son. 

Want more fanbase and booking tips? Subscribe to the Indie Band Coach YouTube Channel.

7 Online Sites to Promote Your Shows That Aren’t Social Media

promote shows

HOW FAMILIAR DOES THIS SOUND?

Book a gig.

Create a Facebook Event.

Share it on social media.

Post it on your website.

Share it on social again….

Book another gig.

Create another Facebook Event.

(you get the idea).

For most of us, by default, that’s our entire promo strategy. Honestly, that’s all we have time to do in a given week. In some ways, we’re so conditioned to think because there are so many people on social media, that should be enough!

According to a study done by MusicWatch, 90% of the 3.7 billion social media users engage with music or musicians – by viewing videos or posts featuring musicians, liking or sharing a musician’s post, discovering music or sharing music.

Unfortunately, we are not living in the classic film “Field of Dreams.” No matter how awesome our music is or great our stage presence, just because we build it, does not mean they will come.

With that amount of traffic online also comes a hefty competition for people’s attention. So while you should definitely have a social media strategy on social, don’t underestimate the power of search engines. 

The ability to be where your fans (and potential new fans) will be looking for entertainment this weekend should also be an important part of your marketing tool box. 

Mobile searches for “things to do/activities” + “near me” saw a 6X increase over the last 2 years.

++ “Live Music Near You” Alerts via Gigmor

THINKING OUTSIDE THE BOX

As I mentioned last week in my interview, my band hit the scene prior to Facebook and social media really being “a thing.” We were forced to be creative in how we promote shows. Some of that included offline tactics, while others included finding out where live music and other shows were already being listed. 

Here’s the thing: Your live show and your music need to be heard and there are fans out there waiting to be entertained and inspired by exactly what you have to offer. 

Let’s take a minute to explore some sites — other than Facebook, Instagram, and Twitter — that you should consider adding to your promotional strategy. Before we dive in though, a quick Q&A. 

Q: Should you try to use all of these sites? 

A: Probably not. Some of them might even aggregate into one another, so take some time to look into that.

Q: Should you do a little research, especially on your local level to see what sites list live local music? 

A: Yes. Again, this is not to replace your social strategy, but to expand it. If you don’t have time to do anything other than a Facebook event, that’s fine. Create the event, then delegate to a band member or family member to transpose that info to one of the following sites.

7 PLACES TO PROMOTE SHOWS

Here are 7 places to promote your shows/create events that aren’t social media…

  1. AllEvents.in – A widely-popular event aggregation platform
  2. Eventbrite.com – High-traffic ticketing website that seamlessly integrates with Facebook, Instagram, and Spotify
  3. Eventful.com – boasts the world’s most comprehensive selection of local entertainment content
  4. EventsNearHere.com – is designed to help people find or promote shows.
  5. Evvnt.com – a growing event marketing automation platform aggregating to 4,500+ event listing sites
  6. Nextdoor.com – considered the neighborhood hub for the exchange of helpful information, goods, services, and local events.
  7. Meetup.com – a platform for finding and building local communities

EVENTBRITE

Some of the event sites will allow you to add tags or keywords to help fans find you. We’ll use Eventbrite.com as an example. It’s one of Google’s most trusted websites, and has the highest domain authority of any ticketing site. You can also sync your Eventbrite gigs to Facebook, Instagram, Spotify, YouTube, and more.

You will have 10 tags you can add when creating your event – use them! Here are some examples to spark ideas.

  • Things to do in [your city]
  • [Your city] events (or concerts)
  • Things to do near me
  • Live music this weekend
  • Live music near me
  • Things to do tonight
  • [Your genre] music this weekend
  • [Your genre] concerts this weekend
  • [Your city] [your genre] near me 
  • What to do this weekend (or tonight)

Want even more ideas for tags to use? Consider predictive keywords to get ideas and find the most commonly searched terms in your area.

You can see this full post on our Instagram

Ticketing and event sites like Eventbrite help your event rank higher in Google searches. They can be a great way to promote shows online without spending money on paid ads on Facebook. 

Just be sure to research their fee structure. Several of the sites will be free to join, but will take a % of ticket sales, or perhaps add on a processing fee. 

Eventbrite Fees (US)

• Essential Package: 2% + $0.79 per sold ticket

• Professional Package: 3.5% + $1.59 per sold ticket

• Premium package: contact the Eventbrite sales team

• Eventbrite Organizer tickets at the door: $1 per sold ticket

• Eventbrite Payment Processing Fee: 2.5% per order

They also include a payment calculator. Put in your ticket price, choose your package, and pass on fees or absorb them. Then see how the ticket price changes.

Most sites will not charge if you have a free event and just want to get the word out. Just be sure to look under the hood before you spend time incorporating this into your promo plans.

PARTNER WITH YOUR VENUES

Lastly, don’t forget to partner with your venue. Ask the talent buyers, club owners, promoters where they list their events and entertainment. If they don’t, then you’ll still come off looking like a professional by asking the right questions.

Best case scenario you find out the specific local newspapers, community boards, or local radio stations they advertise with already.

++ How to Partner With Your Venue and Promote Like a Pro

++ Booking Bands on Gigmor with Your Talent Seeker Account

Even after you use Gigmor to book a great show with one of the 2000+ venues, your work has only begun. Now is the time to think (i.e. promote) outside the box. It’s already hard enough getting people to shows, don’t ALSO make them work to find the details. Obviously, you want to take care of the basics — your website, your socials, and your email list. 

Once you’ve got those bases covered though, think about where your fans will already be looking for live music and entertainment — and be there when they get there!

———————-

Leonard is an avid fan of all things New Edition, an indie-focused booking agent, a frequent hi-fiver, and a certified digital marketer  (yes, in that order). Since stepping off stage as a band manager/front man of a 6-figure party band, he launched Indie Band Coach with a mission to help indie bands reach more fans and book more gigs. When he’s not working, he’s most likely at a live music event, analyzing Marvel movies, or soaking up vitamin D at the beach with his wife and son. 

Are you in LA/Southern CA? Join Indie Band Coach at an upcoming live marketing workshop.

Rising Artists February 2020

New Year, new list of our most talented up-and-coming artists.

Gigmor Rising Artists February 2020

Rising Artists Feb 2020
Romance & Rebellion
Los Angeles, CA
Indie, Pop, Rock
Mauricio Bernal
Mauricio Bernal
Houston, TX
Latin, Pop, Singer/Songwriter
Luke Enyeart
Luke Enyeart
Los Angeles, CA
Americana, Indie, R&B/Soul
Rising Artists Feb 2020
Jaime Marvin
Columbiaville, MI
Alternative Rock, Pop, Singer/Songwriter
NicDanger
NicDanger
Columbia, MO
Rap/Hip-Hop, Rock, Singer/Songwriter

To stay on top of new gigging opportunities and artists on the site, make sure to login into Gigmor regularly! We get killer new gigs and artists EVERY DAY!

And don’t forget to update your profile! We can’t feature you on Rising Artists or get you booked if you don’t have a bio and most recent music on your page.

Live music near you

Shared Vision: An Interview with Indie Band Coach, Leonard Patterson

One of the benefits of social media is that you get a chance to see what’s going on around you and connect with other like-minded creatives. Sometimes you’ll see a random post that resonates, and may forget about it. But when you start to see a shared vision over a period of time, you take notice!

That’s why we were so excited to share this wonderful chat with Leonard Patterson, Founder of Indie Band Coach! His roles include bandleader, booking agent, artist manager, and digital marketer, but his entire focus is on helping indie artists and musicians pursue their passion and obviously, we couldn’t agree more. 

Leonard will be sharing tools, tips, and training each week with the focus of helping you reach more fans and book more gigs, so we thought we’d start off with our interview this week.

INTRODUCTION

Just to get things kicked off, could you tell us a little bit about yourself? 

Of course! Well, I’m originally from Indianapolis IN, but have been a resident of Southern CA for the past 4 years. My wife and I are thoroughly enjoying our new 5-month old son, and obviously the lack of snow! I am obsessed with helping indie bands reach their goals. I believe music is one of the last things that can really connect us all.

As far as the music business, I started off as a songwriter. My whole goal at one time was to write songs for popular artists so I could hear them on the radio. That eventually turned into a performing songwriter, which then led to me starting a band.

My wife Jessica and I were the lead singers of our band and when we first got going, we would perform our 30-45 minute sets of our originals with a few other bands on a given night. 

MUSIC SCENE

How was the music scene in Indianapolis then? Were you making money? 

We were not making money, but honestly, we didn’t really care. It was 2003-ish and we were just happy playing sponsored shows, getting comped meals, and doing little house parties. We obviously needed Gigmor, but I can’t hold that against you! 

At one point though, I decided I wanted to head into the studio to record our songs, but I didn’t want to ask the band members to pay out of their pocket. Nor did I have the money to do so myself. That’s when we decided to work on a 3-hour show of originals and covers. The only bars that were paying anything decent then were bars and restaurants hosting cover bands.

Were you also the band manager?

Yes. Yes, I was. I actually joked that “bandleader Leonard” killed “songwriter Leonard” and honestly, it was kinda true. We were an 8-piece band and that’s literally eight different personalities, schedules, talents, money, etc. There wasn’t a lot of time for the creative side once the band became a brand and we became a legit business.

How long did it take you to go from a 30 minute set to 3 hours?

We probably could’ve done it more quickly, but we took 6 months. We had to hire some new members because it was definitely a different animal by then. We took time though to go see other bands who were already doing what we were planning to do. We took notes, introduced ourselves to other musicians, and club owners in the process. Once we started with the new lineup, it took a little less than a year to have enough put back to pay for studio time and release our first CD.

I was really new to being a booking agent, but I got really good at selling what we could do without trying to oversell. We didn’t have a lot of fans, but there were eight of us and we all had family. I would literally say to bar owners: “look, we don’t have a huge fan base right now but we do have a ton of family members between us.”

Of course, even with that… a lot of times there would be more of us on stage than there was in the entire bar. It was definitely discouraging and motivating at the same time.

SOCIAL MEDIA & PROMOTION

How was your social media game?

Great question! And it seems so long ago, but for our first few years, there was no Facebook. Social media at the time was this “new startup” called MySpace. And honestly, I was learning so much about running a band and booking gigs, our MySpace page was just a placeholder. It didn’t have the booking implications that social has today, so I didn’t spend too much time on it.

That does sound like a lifetime ago! So what was your go-to strategy for promoting your band and getting shows?

We would focus on getting our name in people’s hands. We would make gig cards (postcards) that had our website listed, our logo, MySpace page, and any upcoming shows we had. We’d give them to family and friends who would put them on their fridge or on their cubicle at work. 

We’d also take them around and put them in the newsstands that were around the clubs we were playing — or wanted to play. I’d literally take 10-15 cards, go to the stack of papers, and place one in each paper in the music section. We couldn’t afford to actually advertise in the papers, so this was the next best — and probably illegal — option. 

It worked though. We started to see people coming to shows other than family members. It took a good 3 years of grinding, promoting, and performing until we found our groove. Once our schedule started to fill up is when it moved from “part time passion” into a full time job.

++ 3 Things We Did At Every Show to Grow Our Fanbase

INDIE BAND COACH

So you’ve got a working band, making money. When did the idea for Indie Band Coach hit you?

I had been a booking agent for about 7 years, finding gigs for bands other than my own. I had the pleasure of having coffees and lunches with several musicians and bandleaders who just wanted to know what they could do to get booked?

It donned on me after realizing that most of the questions, concerns, and frustrations were almost identical. I started thinking that there were probably even more musicians going through the same thing.

I would go and look out on websites and social media and realize that some of them were crazy-talented, but just didn’t have a good presentation put together. It would kill me to see some of my peers not get gigs. Their music was amazing, but all of their videos on Facebook were empty dancefloors. Or there wasn’t any music available to hear at all. There’s only so much selling I can do if there’s no social proof. 

I asked myself: “What if there was one place online that could provide up-to-date info on indie band marketing and social media?” “What if their online presence matched their stage presence?”

Indie Band Coach is what came out of those “what ifs”.

++ Estimated Local Fan Base: Gigmor Exclusive

Awesome. And we’ve seen your helpful tips on Instagram. What services do you currently provide?

Right now I’ve got a private Facebook group called Indie Band Connect. It’s a group coaching concept where we tackle struggles, come up with promotional strategies, and lend support to one another.

If you’re local to Southern California, I’m actually hosting several marketing workshops this month. I’d love to meet some of the Gigmor fam! We also have our signature 30 Day Post Planner for musicians and a more in-depth blog on our website. 

With that though, I’m really excited about the opportunity to share with your audience! I know the struggle of trying to find gigs and trying to get fans to shows. I wish I had a platform like this when we first launched our band which is why I’m looking forward to connecting with the Gigmor community each week!

Thanks, Leonard! We love what you’re doing and can’t wait to share your weekly advice with our community of artists and venues! We appreciate you taking the time and look forward to next week! 

Thanks so much, Tracy! 

———————-

Leonard is an avid fan of all things New Edition, an indie-focused booking agent, a frequent hi-fiver, and a certified digital marketer  (yes, in that order). Since stepping off stage as a band manager/front man of a 6-figure party band, he launched Indie Band Coach with a mission to help indie bands reach more fans and book more gigs. When he’s not working, he’s most likely at a live music event, analyzing Marvel movies, or soaking up vitamin D at the beach with his wife and son. 

Los Angeles/Southern CA area artists can join Indie Band Coach at an upcoming live marketing workshop.