How To Make A Free EPK And Get Booked

It’s easier than ever to create an EPK and find gigs in your area. In fact, you can create your free EPK on Gigmor! Unfortunately, many people are still using outdated technology and techniques to promote their music.  Below are a few tips on creating an EPK that actually works.

What is an EPK?

An EPK (electronic press kit) is a resume for your music or your band.  It will help you book shows, get media coverage and build your career.

Why use an EPK?

Writing emails to venues and promoters is one of the most tedious tasks that we have to do to get booked. Every venue has their own format that they want booking requests to adhere to. Writing even 5-10 of these can suck a couple of hours out of your day.  Using the Gigmor EPK is one of the most efficient ways to get booked. When you’re writing to your local venue for a booking request, instead of collecting all of your social media links and writing a whole new message, just share a link to your Gigmor EPK in the body of the email. It will save you time and aggravation and, best of all, it’s free!

The Gigmor EPK

You have many options when it comes to making an EPK so why choose Gigmor? First of all, thousands of venues and promoters have joined Gigmor and they actively use Gigmor to scout for artists. The Gigmor team is in constant contact with venues & talent bookers to promote Gigmor artists and to create exclusive opportunities for our members. The Gigmor EPK also includes everything a talent seeker needs to evaluate an artist for a gig.

Our tips for optimizing your Gigmor EPK

1.  Photo

First, you want to have an amazing photo. If you can afford it, find a professional photographer. The photographer will compose a great shot, make sure it’s properly lit etc. The camera on your phone is perfectly capable of taking a great picture but you’ll need to work a little harder to get the best results.

2.  Featured Music

Make sure that your featured track is your best work and a good representation of what you can do live. Talent seekers are pressed for time and will most likely only listen to one or two of your tracks. Different kinds of talent seekers will respond to different kinds of tracks. Some are just looking for artists who can play competently and others are looking for super avant-garde, experimental stuff. Be aware of what kinds of gigs you’re applying for and keep in mind that the talent bookers will appreciate different aspects of your music and adjust your featured music accordingly.

3.  Gigging History

Gigging history is either something you have or you don’t. If you’ve played a few well-known venues in your city, great! It’s proof that you’re serious, bookable and know the ropes.

If not, it’s OK!

Everybody starts somewhere. Try to organize a small show with friends, a house party or something like that. It’s best to have some kind of performance under your belt before hitting the venue circuit. Even for seasoned performers, stepping into a venue, going through setup and soundcheck and performing can be intimidating and it’s very easy to lose your focus. Purely for your own benefit, go through that routine a couple times before doing it with an impatient front of house engineer.

4.  Bio

Skip it.

Just kidding! Definitely do not skip the bio. Believe it or not, this is the one part of the EPK that talent seekers ALWAYS complain to us about. They actually read it and it actually influences the booking decision. Placeholder bios and typing “hjkfdahfkd fdjska fd hjkf ashkfs” to hit the character limit are killing your chances of getting booked.

The bio is your one opportunity to show the talent seeker your real personality. It doesn’t even matter so much what you write for your bio, just that it is well written and you come across like the reasonable, intelligent and serious person that you are.

5.  Social Media

Talent seekers look at your social media to judge how well you will be able to promote the show. Promotion is part of the deal when a talent seeker books you for the gig. Yes, it sucks to be quantified by the number of ‘followers’ you have but professional talent bookers will be able to look past the raw numbers and see the way that you interact with your fans.

Interaction is so much more important. If you’re posting consistently, responding to likes/comments and even engaging with people on other pages, you’re doing great!

We developed GigScore for exactly this purpose. GigScore will look at other data points in your social media besides how many followers you have. It works best when you have Soundcloud, Instagram, Twitter and YouTube connected.

Thank you!

Thanks for reading and we hope these tips will help you build out your EPK. We’re here to help you get gigs so please reach out to info@gigmor.com if you have any questions or suggestions.

Featured Artists

Featured Artists: October 2019

Every day, bookers, promoters and event planners across the country discover and book Gigmor artists on our platform. To celebrate the amazing musicians on our site, we’ll be highlighting a curated sample of some of our favorite Gigmor Pro artists to those industry pros each month. If you want to be included as a Gigmor Featured Artist, make sure to update your profile with new music and videos. Then shoot us an email at info@gigmor.com to let us know if you’re ready to be highlighted and promoted to thousands of talent seekers ready to discover YOU!  

Without further ado, here are the Gigmor Featured Artists for October 2019!

GIGMOR FEATURED ARTISTS 


Piper Hays 
Los Angeles, California 
Americana, Blues, Indie
Featured artists - Piper Hays

Frank Bell 
New York, New York 
Folk, Pop, Singer/Songwriter
Featured artists - frank bell

Bron Burbank
Round Rock, Texas 
Country, Rock
Featured artists - Bron Burbank

Swivel Tactic
Los Angeles, California 
Pop, Reggae, Rock
featured artists - swivel tactic

To stay on top of new gigging opportunities, make sure to login into Gigmor regularly and head to the gigs page! We get killer new gigs EVERY DAY!  

And don’t forget to update your profile and forward it to info@gigmor.com to be selected for next months featured artists!  

Rock On! Team Gigmor 

From archive: How to book gigs on Gigmor

Local Fan Base

Estimated Local Fan Base: Gigmor Exclusive

We are super excited to announce the arrival of a new tool that will help both the artist and talent seekers during the booking process, Gigmor’s Estimated Local Fan Base

It’s designed to see artists’ audience growth and career trajectory in one place. We believe this will become an essential tool for indie artists who are growing their career and building a fan base as well as for talent seekers who are trying to predict ticket sales and concert attendance.

The Estimated Local Fan Base draws data from an artists social media in a way that is totally unique to Gigmor. Our engineering team developed an accurate way of counting how many fans that artist has in their own city. They also went one step further and developed a way to tell how many fans that artist has in the Talent Seekers city.

Let’s use Junior227 GigScore for example.

  • Junior227 is a Pro Member.
  • Lives in Denver. 
  • Below ‘Estimated Local Fanbase’ you will see ‘Artist Location.’ 
  • To the right, is ‘My Location’ which is where you are located.
  • Toggle between both to see the difference in the local audience estimate.

In his location, he has an Estimated Fanbase of 60. In LA, it’s 412.  Pretty cool information to have in your arsenal, right? Take a look around Gigmor and you’ll find some pretty amazing artists with some really high scores. Scores that will, hopefully, make booking easier and more reliable for you!  

We’re already planning to add more functionality to what we hope is an essential tool, so stay tuned! To check out how big your local fanbase is, just head to your public profile and click the GigScore tab.

Thanks,

Team Gigmor

From the archive: How to book shows

host a gig

Host a Gig in Your Own Space

Live music is one of the most effective marketing tools for businesses. In fact, 90% of live music fans say that brands can enhance the live music experience and 63% of fans say they are more likely to connect with brands during a live music event (https://www.adweek.com/brand-marketing/90-of-live-music-fans-say-brands-can-actually-enhance-the-experience/). Hosting a gig in your own space is one of the cheapest and most effective ways to build a real relationship with your customers. 

At the Governors Ball Music Festival, both Subway and Citibank experienced tremendous success with their promotions. Subway hosted a tasting area with sandwiches and other refreshments that included a DJ and Citibank had a private viewing area for Citibank cardholders.

It’s one thing to realize the potential that live music could have on your marketing strategy but it’s quite another to plan and host a gig. The good news is that it’s a lot easier than you think. Follow these steps and you’ll be hosting your first gig before you know it!

  1. Make sure your space is good to go.
    • Ask yourself a few logistical questions to get an idea of what kind of artist you want to book and when you want to schedule the concert. How many bathrooms do you have/need? Will the neighbors be angry if you book a metal band? Stuff like that. 
  2. Artist booking and scheduling.
    • Obviously, Friday and Saturday nights are the most popular nights for live music but they also have the most competition. Hosting a concert mid week could be a great strategy if your neighborhood has good pedestrian traffic. 
    • Artist booking is the fun part. What kind of artists do your customers listen to? What kind of music resonates with your brand? Once you decide this, you can create your gig post (link) and find a band. Make sure the artist knows what equipment they need to bring and what you can supply. If you don’t have speakers or microphones, no worries! Most artists are used to this and will be able to supply their own gear. 
  3. Promote and plan.
    • Once you’ve set a date and booked an artist you can finally start to promote. Artists will help carry the burden so make sure they are posting to their social media and getting their fans to come. You should do the same – put flyers on your sales counter, send a message to your email list, post to social, put a sign outside your store. Do everything you can to get people excited and bring them in the door. 
  4. Show time! Hosting the gig
    • So, you found a band, promoted the show and and brought people in the door. Congratulations! Now, make the most of it. Make sure people know where they are and what you do. Yes, it should be obvious, but don’t take that for granted. If you’re a gym, pass out flyers for membership discounts. When you’re introducing the band, introduce yourself, talk about your business. Pass out free samples. TAKE PICTURES AND VIDEO. Rinse and repeat. 

It may seem daunting, but once you get going you’ll find it’s a much smoother process than you think. Remember, we’re here to help! 

Good luck, 
Team Gigmor

American Idol Partners with Gigmor

booking shows

Booking Shows – How To Book a Gig

Booking your first gig is hard. Even if you’ve played a few shows before, booking can still be challenging. That’s exactly why we created Gigmor – to make booking shows as quick and easy as possible. Here are our top tips for early-stage artists to book more and higher quality gigs. Follow these tips and you’ll book a gig in no time!

·      APPLY AND MESSAGE TALENT SEEKERS EARLY

         Most venues and talent bookers will plan their schedules many months in advance. If you’re looking for shows this month, you’re probably out of luck. They want to plan well in advance in case anyone cancels or reschedules. That’s why you should reach out at least 4-6 weeks before you want to play. That gives them time to check you out and to begin putting together a full bill of other artists.

Pro Tip: Even though we recommend planning ahead, you can also check out our gigs page for last minute gigs. Talent seekers will often post gigs with short notice to Gigmor because they had a cancellation or change of plans and need to find an artist fast.

·      UPDATE YOUR GIGGING HISTORY

         This is probably the most overlooked but important part of your Gigmor profile. If you don’t have any gigs under your belt, don’t worry! You’ve probably played at house parties, busked or streamed a performance on YouTube. Put that in your gigging history! Talent seekers want to know where you’ve played and how many people you can draw but, more importantly, they want to know that you’re putting in the effort to play live and build an audience.

·      NETWORK, BUT NOT REALLY 

         Networking is not what you think it is. We should really just eliminate the term and change it to “hang out and make friends” because that’s what real networking is. Let’s say you book a gig on Gigmor, you play the show and it goes well. But now what do you do? Don’t talk to anyone and bounce after your set? NO. This is the perfect time to just hang out. Get to know the people working at the bar, have a drink, make friends. That is key to getting repeat bookings in better time slots.

Hope that helps you gigMORE! 

Rock On, 

Team Gigmor

American Idol Back On Gigmor