5 Ways to Easily Repurpose Your Content with Kapwing

5 Ways to Easily Repurpose Your Content with Kapwing

This is a guest post from the Artist Collective Blog by Grace Windheim and Leonard Patterson.

Disclosure: I only recommend products I use myself (let alone write about them). This post may contain affiliate links that at no additional cost to you, I may earn a small commission if you purchase.

You make awesome music. You host fun livestreams. You share all types of content. Now you need to get the word out. 

But with so many social media platforms out there, creating content to promote your music can be a tiring process as you jump between making static image posts, short-form promo videos, longer YouTube videos, graphics for livestreams, posters, video thumbnails…the list seems endless. 

However, you no longer need a different software to complete every task – Kapwing can do it all.

What is Kapwing?

Kapwing is an online software that helps you make modern content in as few clicks as possible, and you can get started for free. You can make everything from videos to GIFs and memes, do things like subtitle videos and resize them, and much more. 

With Kapwing, you can create and store your work in the cloud in addition to collaborating with band members and even editing the same projects simultaneously. Whether you’re a beginner or an expert, Kapwing makes the content creation process easy. 

In this article, I’ll highlight five ways Kapwing can level up your music marketing game.

  1. Resize posts for different social media platforms

Making music takes time and so does the process of sharing it online. The thought of creating a post on each of the many social media platforms out there can be overwhelming. But I’ll let you in on a secret: the trick to efficient content marketing is to make one piece of content and resize it for other social media platforms. This can be done with the click of a button using Kapwing’s resize function

Simply upload your post/video or paste a link to it, then choose the appropriate output size for uploading to the different platforms:

  • YouTube (16:9)
  • Instagram (1:1)
  • TikTok/ Instagram Reels (9:16)
  • Twitter/Facebook portrait (4:5)
  • Twitter/Facebook landscape (5:4) 

You won’t have to recreate the wheel with your posts for each social media platform ever again. 

  1. Create audio waveform videos

Want to promote your upcoming release but don’t have a music video? Make posts more interesting by creating an audio waveform from a video or audio file in Kapwing. These audio waveforms graph the frequency and amplitude of sounds over time and are a great way to visualize music. Start creating professional looking promotional videos for your beats by adding a waveform here. You can also add a waveform from the main Studio under the “Elements” tab in the toolbar.

We recently ran a 5-Day Content Challenge one of the challenges included adding a Waveform to your video or image. Here’s a quick walkthrough of how Kapwing works.

  1. Create YouTube assets

Many musicians are turning to YouTube as a place to promote their music, host livestreams, and give fans a peek behind-the-scenes with vlogs. Starting a YouTube channel adds a variety of content creation tasks to your plate, and Kapwing is a one-stop shop for completing all of them. 

In addition to editing the actual videos in Kapwing, you can also design thumbnails and a channel logo and header. Creating assets like a video intro, end screen, and animated subscribe button will help incentivize viewers to follow your channel too.

  1. Edit TikTok and Instagram Reels videos

Short-form video apps like TikTok and Instagram Reels have become the talk of the town recently. These apps are especially great for artists and musicians as they make it easy to share songs and sounds. Many artists have even seen their work go viral as a result. 

However, you can’t upload your own songs easily within the app itself. Luckily, Kapwing can help you edit TikTok and Reels videos so you can get your sound onto the app. Start with uploading an existing video with your song to Kapwing, size the canvas to 9:16, add text and other visual elements if you want, then upload the video to TikTok/Reels. 

Once it’s posted, other people will be able to use your sound.

  1. Make lyric videos

Want to highlight your latest song or track? Show off your songwriting and production skills by making a lyric video. You don’t need a huge animation budget and expensive software to make one, just use the Kapwing subtitler

Upload a music video or livestream recording of the song being played and click “Subtitles” in the top toolbar. Write out the lyrics line by line and time them out, then adjust the appearance of the lyrics to fit the video’s aesthetic by changing the font, color, and more. 

In just a short time, you’ll have a lyric video that can be posted to any social media account. 

What other ways do you repurpose your music on social media? 

Let us know in the comments! And for more content creation tips and tricks, find Kapwing on YouTube and check out their Resources library.

Additional Resources you may find helpful…

++ How To Add Music To Your Instagram Story

++ Facebook’s [not new] Music Guidelines – What You Need to Know

++ Live Streaming for Musicians

————————————————–

Leonard Patterson is a former front-man for a 6-figure party band, a booking agent with 1000’s of shows under his belt, and a certified digital marketer. As the Head of Content Marketing at The Artist Collective, his mission is to help indie artists and bands create, curate, and automate their social success. 

Subscribe to the Artist Collective YouTube Channel for time-saving tips and livestream strategies so you can get back to the music.

how to get on spotify playlists

Songs to Help You Get Through Quarantine

Songs to Help You Get Through Quarantine

Quarantine has been tough on all of us and it’s important to stay positive and optimistic in times like these. Music has such a powerful effect on the way we see the world and because of this, we asked each of our Blog contributors to make a playlist of some of their favorite tracks throughout quarantine. The first post is from Gigmor Blog Editor, Colin. Please enjoy and stay safe, happy and healthy!

         The year 2020 has not turned out the way any of us expected it to be. In March we found ourselves in the middle of a global pandemic and were put into quarantine that has yet to be uplifted. During these times of social distancing it is very important to take care of yourself. Not being able to be around other people and hang out with friends can be very difficult not just because it was part of our routine and something we were used to doing but because it was good for our mental health to get out of the house and spend time with others. While we are all locked in our houses trying to limit the amount of time we spend outside and with other people due to COVID-19, our mental health has been tested like never before. During this time I suggest we look to the arts to help get us through it, more specifically, music. Music has always helped me with any struggles in life I have faced, there is always a song or album that will make me feel better and help me out. So here is a Spotify playlist that has helped me keep my sanity throughout this whole quarantine situation we find ourselves in.

songs to get through quarantine

1. “Sunday Best” by Surfaces

This song has such an upbeat tone right from the start of it. It makes you feel like you will overcome any struggle. The lyrics tell us that there are going to be difficult times in life but that everything will be alright in the end as long as you push through you will overcome anything. It has such a good message to go along with very chill instrumentals. A perfect song to help anyone survive this quarantine.

2. “Left Hand Free” by alt-J

If you have a Netflix subscription then you probably watched the hit show Outer Banks that was released at the beginning of Quarantine. The show was about these care free rebellious teens that were looking for a lost shipwreck with gold on it. This show had such an amazing soundtrack filled with Surf Rock anthems that put you in a relaxing mood. This song by alt-J served as my quarantine anthem for the first few months, I would skate around the neighborhood to get some air and exercise and have this song on repeat. It really helped my worries wash away and just enjoy the little things in life and live in the moment.

3. “Death By Rock And Roll” by The Pretty Reckless

“Death By Rock And Roll” is a fast paced rock and roll song that will awaken every bone in your body. This song makes you want to get up and jump around and just let every emotion out. It’s grungy, it’s heavy, it’s angsty and it absolutely rocks!!

4. “Wild” by John Legend (feat. Gary Clark Jr.)

“Wild” is my favorite song that has been released during quarantine. It’s a slower song that highlights John Legend’s incredible voice and Gary Clark Jr’s amazing guitar playing. This song tells a beautiful love story. It’s a song that gives happy feelings of joy and love that I think everyone should embrace.

5. “Hard Times Come Again No More” by Andrea von Kampen

This song is so beautiful in all aspects, the singing by von Kampen is stunning, the guitar work is simplified beauty that has a way of calming the soul. The lyrics tell us that we will always go through hard and difficult times in our lives but there is light at the end of the tunnel. We can’t keep ourselves down we have to fight and remember that there will be better times coming soon. It’s a beautiful message, we will persevere and overcome anything life throws at us and come out stronger than ever.

6. “Easy Street” by Larkin Poe

In search of a happy feel good song to listen to as you wind down your day as you sit on your porch or in your backyard and enjoy a nice alcoholic beverage after a hard days work? Look no further, “Easy Street” provides just that. It is such a great vibe all throughout. The melody is cheerful and the singing puts you in a good mood.

7. “Automobile” by Kaleo

Kaleo is probably my favorite band that I started listening to during quarantine. Every one of their songs is amazing and each one is unique on its own. “Automobile” is such a great song, the guitar riffs are soothing and fit perfectly with the vibe of the song. The singing is beautiful and makes you want to sing along, I love the addition of the whistling as well. The lyrics tell a story of getting in a car and just driving, exploring all of California, which is something I think everyone could look forward to doing while nothing else is open.

8. “Walk Away” by Ballyhoo!

Here is another great Surf Rock jam for you to enjoy. This song puts you in a care free and relaxed mood. I have this song on repeat to help me find my inner peace and fight off any mental struggles I’m having in quarantine.

9. “Chicken Fried” by Zac Brown Band

I wanted to include a country song in this list because let’s be honest whether you like country music or not it does have a way to put a smile on your face and enjoy the moment. So I picked an oldie but a goodie in “Chicken Fried” this song never fails to put me in a jovial mood, enjoying the moment whether I’m spending time with friends or not. So crack open a cold one and sit back while Zac Brown sings the one country song that will make anyone a country fan, and make sure to sing along so your neighbors can hear you.

10.  “Put the Gun Down” by ZZ Ward

ZZ Ward’s foot stomping, head bobbing, blues rock song will have you rocking out in your home dancing around as if you were out at a bar with your friends or at a concert. This song has so much energy and groove. It absolutely rocks, really gets the blood pumping and helps take your mind off of things and just give your body and soul to the music for a few minutes.

11.  “Run Like The River” by Vintage Trouble

To keep with that high energy music, Vintage Trouble gives us a fast pace song that is impossible to sit in your seat for while you listen. As soon as the first note hits your foot is stompin’ and you can feel the music flow through your veins. This energy is so necessary during this time. You have to get up and move around, don’t just sulk in your sorrows and lay down in bed or sit on that comfy couch of yours while you watch all of Netflix. Get up and dance around, rock around your house, make your neighbors wonder what is going on and be a little jealous that they didn’t get invited to rock out with you. Have fun with this one!

12.  “1985” by Bowling For Soup

Here’s an early 2000’s rock throwback for you. “1985” makes you think of simpler times when you had your whole life ahead of you. I love this song, it gives off a feeling of teenage angst. It’s upbeat, catchy, energetic and just puts you in a good mood when you listen which is perfect for this time.

13.  “Doin’ Time” by Lana Del Rey

Lana Del Rey’s cover of “Doin’ Time” originally performed by the great Sublime, is a great song for the summer time. It’s a song that gives you chill vibes and makes you want to just sit on a beach somewhere and watch the world around you. It makes you slow down and take a look around and appreciate what you have. I love this song so much, Lana did an amazing job with this one and she has such a beautiful voice. I highly recommend giving this one a listen.

14.  “River” by Leon Bridges

This has been one of my favorite songs to listen to the past couple years. Everything about it is amazing. It’s so peaceful, calming and just simply beautiful. Leon Bridges’ voice is hauntingly beautiful and it really does help wash your worries away as you listen.

15.  “Jump In the Line” by Harry Belafonte

This is a much older song than any of the others on the list but it still has such a power over me. Every time I hear this song I get happy and start dancing around. It’s such a feel good song that makes you enjoy simple pleasures and is guaranteed to bring you some joy as you listen.

I hope you give these songs a listen and I hope they bring you as much joy as they bring me. Music is a very powerful art form, the most powerful in my opinion. It has a way to take over your body and soul in a way nothing else can. In such unsure and scary times it is important to take care of your mental health and find some joy in the world we live in today. These songs are a way to help you survive this quarantine and stay as positive as possible. I hope you enjoy!

-Colin

Gigmor Blog Editor

How to get on Spotify Playlists

Eddie Van Halen, January 26, 1955 – October 6, 2020

One of the Greatest To Ever Do It

The music world is mourning the loss of one of the greatest musicians to ever perform, Eddie Van Halen. Eddie died at the age of 65 on October 6th, 2020, after a long battle with throat cancer. 

Eddie along with his brother Alex Van Halen were the founding members of the great rock band Van Halen. Van Halen was one of the biggest bands throughout the 1980’s and is considered one the greatest bands to ever perform. Eddie was a virtuoso; many called him the “Mozart of guitar.” Both the uniqueness of his playing as well as his technical proficiency were simply unparalleled. Eddie Van Halen was famous for his finger tapping style and use of harmonics in his electrifying solos. His playing was graceful and seamless as his fingers glided across the fretboard of his guitar. He was one of the greatest songwriters and guitar players of all time. His music helped to define 1980’s rock and roll.

Van Halen’s eponymously titled debut album Van Halen was released in 1978 and featured hit songs such as “Runnin’ with the Devil,” a cover of “You Really Got Me,” and “Ain’t Talkin’ ‘Bout Love.” Also included was Eddie’s legendary guitar solo “Eruption,” which is eclipsed, perhaps, only by Jimmy Page’s solo on “Stairway to Heaven” as the most iconic guitar solo in Rock. Their most famous work was probably their 1984 album which became one of the greatest albums ever recorded. It featured songs such as “Hot For Teacher,” “Panama” and “Jump.” All of which became iconic 80’s anthems for years to come.

Their stage presence, too, was undeniable. With Diamond David Lee Roth’s incredible swagger and amazing vocals, Michael Anthony’s fantastic bass guitar playing, Alex Van Halen’s genius drumming and of course Eddie’s face melting, gut busting, soul touching guitar riffs and solos. Eddie’s guitar playing was so elegant and fast paced, it seemed humanly impossible. When the band first started playing “Eruption” live, he would turn his back to the stage so that people couldn’t copy his technique of finger tapping to play so many notes so quickly. It was truly genius and really made him stand out as a guitarist and Van Halen as a band. 

Van Halen would release twelve studio albums between 1978 and 2015 selling more than 56 million records in the U.S.. Eleven of the band’s albums reached the Top Five on Billboard’s Top 200 and four reached the number one spot.

Eddie Van Halen was one of the most gifted musicians, songwriters and guitarists to ever perform. His music reinvented rock and roll and his playing reinvented an entire instrument. We will never see another quite like Eddie Van Halen, but his music and legacy will live on in the hearts of all that listened. The world of music will mourn this loss of a global icon but will also be brought closer together as we share in the love we had for the great Eddie Van Halen.

How to get your music on Spotify playlists