host a gig

Host a Gig in Your Own Space

Live music is one of the most effective marketing tools for businesses. In fact, 90% of live music fans say that brands can enhance the live music experience and 63% of fans say they are more likely to connect with brands during a live music event (https://www.adweek.com/brand-marketing/90-of-live-music-fans-say-brands-can-actually-enhance-the-experience/). Hosting a gig in your own space is one of the cheapest and most effective ways to build a real relationship with your customers. 

At the Governors Ball Music Festival, both Subway and Citibank experienced tremendous success with their promotions. Subway hosted a tasting area with sandwiches and other refreshments that included a DJ and Citibank had a private viewing area for Citibank cardholders.

It’s one thing to realize the potential that live music could have on your marketing strategy but it’s quite another to plan and host a gig. The good news is that it’s a lot easier than you think. Follow these steps and you’ll be hosting your first gig before you know it!

  1. Make sure your space is good to go.
    • Ask yourself a few logistical questions to get an idea of what kind of artist you want to book and when you want to schedule the concert. How many bathrooms do you have/need? Will the neighbors be angry if you book a metal band? Stuff like that. 
  2. Artist booking and scheduling.
    • Obviously, Friday and Saturday nights are the most popular nights for live music but they also have the most competition. Hosting a concert mid week could be a great strategy if your neighborhood has good pedestrian traffic. 
    • Artist booking is the fun part. What kind of artists do your customers listen to? What kind of music resonates with your brand? Once you decide this, you can create your gig post (link) and find a band. Make sure the artist knows what equipment they need to bring and what you can supply. If you don’t have speakers or microphones, no worries! Most artists are used to this and will be able to supply their own gear. 
  3. Promote and plan.
    • Once you’ve set a date and booked an artist you can finally start to promote. Artists will help carry the burden so make sure they are posting to their social media and getting their fans to come. You should do the same – put flyers on your sales counter, send a message to your email list, post to social, put a sign outside your store. Do everything you can to get people excited and bring them in the door. 
  4. Show time! Hosting the gig
    • So, you found a band, promoted the show and and brought people in the door. Congratulations! Now, make the most of it. Make sure people know where they are and what you do. Yes, it should be obvious, but don’t take that for granted. If you’re a gym, pass out flyers for membership discounts. When you’re introducing the band, introduce yourself, talk about your business. Pass out free samples. TAKE PICTURES AND VIDEO. Rinse and repeat. 

It may seem daunting, but once you get going you’ll find it’s a much smoother process than you think. Remember, we’re here to help! 

Good luck, 
Team Gigmor

American Idol Partners with Gigmor

booking shows

Booking Shows – How To Book a Gig

Booking your first gig is hard. Even if you’ve played a few shows before, booking can still be challenging. That’s exactly why we created Gigmor – to make booking shows as quick and easy as possible. Here are our top tips for early-stage artists to book more and higher quality gigs. Follow these tips and you’ll book a gig in no time!

·      APPLY AND MESSAGE TALENT SEEKERS EARLY

         Most venues and talent bookers will plan their schedules many months in advance. If you’re looking for shows this month, you’re probably out of luck. They want to plan well in advance in case anyone cancels or reschedules. That’s why you should reach out at least 4-6 weeks before you want to play. That gives them time to check you out and to begin putting together a full bill of other artists.

Pro Tip: Even though we recommend planning ahead, you can also check out our gigs page for last minute gigs. Talent seekers will often post gigs with short notice to Gigmor because they had a cancellation or change of plans and need to find an artist fast.

·      UPDATE YOUR GIGGING HISTORY

         This is probably the most overlooked but important part of your Gigmor profile. If you don’t have any gigs under your belt, don’t worry! You’ve probably played at house parties, busked or streamed a performance on YouTube. Put that in your gigging history! Talent seekers want to know where you’ve played and how many people you can draw but, more importantly, they want to know that you’re putting in the effort to play live and build an audience.

·      NETWORK, BUT NOT REALLY 

         Networking is not what you think it is. We should really just eliminate the term and change it to “hang out and make friends” because that’s what real networking is. Let’s say you book a gig on Gigmor, you play the show and it goes well. But now what do you do? Don’t talk to anyone and bounce after your set? NO. This is the perfect time to just hang out. Get to know the people working at the bar, have a drink, make friends. That is key to getting repeat bookings in better time slots.

Hope that helps you gigMORE! 

Rock On, 

Team Gigmor

American Idol Back On Gigmor

American Idol Auditions

We’re proud to announce that AMERICAN IDOL® has partnered with Gigmor for a second year in a row! Idol producers are looking for the #NextIdol for their upcoming season. Gigmor artists can apply for a Front of the Line Pass at 22 regional American Idol auditions which begin in just a few weeks!

american idol auditions

Check below for the audition closest to you!

July 23: New York, NY

August 20: Mobile, AL

August 23: Macon, GA

August 23: Tallahassee, FL

August 23: Santa Barbara, CA

August 25: Baton Rouge, LA

August 26: Columbia, SC

August 26: Las Vegas, NV

August 27: Waco, TX

August 29: Knoxville, TN 

August 29: Salt Lake City, UT

September 1: Colorado Springs, CO

September 1: Raleigh, NC

September 4: Washington, D.C.

September 4: Wichita, KS

September 6: San Jose, CA

September 7: Pittsburgh, PA

September 7: Springfield, IL

September 8: Spokane, WA

September 10: Detroit, MI

September 18: Nashville, TN

September 21: Chicago, IL

Our mission is to help indie and unsigned artists grow their careers. We are absolutely thrilled to be working with the talent producers at American Idol. Make sure your profile is complete and then head over to the gigs page. Look for the American Idol auditions posts and apply away!

From the archive: Music Marketing for the Independent Artist

artist booking

Erik Neff Joins Gigmor as CTO/Head of Product

I’m happy to share that Erik Neff has joined the Gigmor team as CTO/Head of Product. Erik is taking charge of our ambitious product roadmap to build a SaaS-powered artist booking marketplace that will disrupt the live music industry and create more jobs for musicians.

Erik is equally talented as both a creative and technology professional—a rare combination. Since 2008, he’s worked with LA-based interactive design agencies where he was CTO and oversaw UX Design for clients such as Twitter, Foot Locker, Tom’s Shoes, and VMWare. He graduated from the University of Western Ontario with an Honors degree in Computer Science. True to Gigmor tradition, he has been a performing artist his whole life (classical piano, guitar, and EDM live sampling).

Here’s his ethos:

“Connect before you direct. Connection is the key. Whether it’s work or life, if you can feel a person’s pain, their needs, their ambitions, their delights, then you can think and act with empathy. That is what makes life worth living, and work worth doing.”

In a short period of time, Erik has already made a huge difference. He’s made important improvements to our subscription plans and the nightly gig alert system among many other projects. 

Welcome, Erik!

Host a Gig in your own space: From artist booking to promotion

the mint la

A Homegrown Venue: The Mint LA

Los Angeles. The name itself screams success. City of Angels. City of angelic singers is more like it. LA is one of the greatest hubs in the world for newfound talent. It’s not a surprise that the city is home to some very historic venues that have hosted some of the best names in music. Let’s take a closet look at one of those venues. It’s been in operation since 1937, known for its low ceilings but high esteem: The Mint LA

the mint la

History & Ambiance

Not only is this spot frequented by the greats, but it also boasts a marvelous social atmosphere. A tapas-style menu that features Asian, American and Southwestern-inspired cuisine offers a tasty experience. Couple this with the ambiance and they have themselves quite a mood. The red velvet curtains, disco ball, wooden walls and cushy booths take customers back to the decade when The Mint was opened. It’s easy to let oneself be transported back to a time when prohibition ended and people were letting loose to new and exciting sounds. Watch a video of Darren Criss covering Katy Perry’s “Teenage Dream” there. Let this candid smartphone video convey a sense of what the experience is like.

The venue might house some famous artifacts – Johnny Cash paintings, glass display cases full of souvenirs, and old vinyl on the ceiling – but the place itself radiates a historic feeling. Perhaps the most special thing about the place is its history. Every time an artist sets foot on that stage, they are standing where many before them made history. Performers carry with them the weight of LA’s music history as they perform, and the significance of the venue resonates with each note. The Mint is special because it is quintessentially “LA” – its character stems from its city; it has grown with the city and the city has grown with it. Both have experienced the city’s music scene since the 1930s, and they’ve been through a lot together.

the mint la

(Above) Band Nice Enough People performing.

Today at The Mint LA

Owner Todd Christiansen feels connected to the venue in his heart and by virtue of his location.

“Established in 1937, The Mint is one of the oldest clubs in LA.  We are there for the long term, do not change our character to fit the moment,” Christiansen said. “If you like good music, tasty food and drink, excellence in sound quality in a smaller, intimate setting then The Mint is your place. To our patrons, my hope is that they feel they can leave their troubles behind, come to the club, take in some great song, food and beverage, lose themselves in the moment a bit and leave with a smile on their face.”

Look at their page on Gigmor to get a better sense of their booking schedule, and try to drop by! If not for the music, stop in for a quick bite and a social, musical experience unique to this special LA locale.