Local Fan Base

Estimated Local Fan Base: Gigmor Exclusive

We are super excited to announce the arrival of a new tool that will help both the artist and talent seekers during the booking process, Gigmor’s Estimated Local Fan Base

It’s designed to see artists’ audience growth and career trajectory in one place. We believe this will become an essential tool for indie artists who are growing their career and building a fan base as well as for talent seekers who are trying to predict ticket sales and concert attendance.

The Estimated Local Fan Base draws data from an artists social media in a way that is totally unique to Gigmor. Our engineering team developed an accurate way of counting how many fans that artist has in their own city. They also went one step further and developed a way to tell how many fans that artist has in the Talent Seekers city.

Let’s use Junior227 GigScore for example.

  • Junior227 is a Pro Member.
  • Lives in Denver. 
  • Below ‘Estimated Local Fanbase’ you will see ‘Artist Location.’ 
  • To the right, is ‘My Location’ which is where you are located.
  • Toggle between both to see the difference in the local audience estimate.

In his location, he has an Estimated Fanbase of 60. In LA, it’s 412.  Pretty cool information to have in your arsenal, right? Take a look around Gigmor and you’ll find some pretty amazing artists with some really high scores. Scores that will, hopefully, make booking easier and more reliable for you!  

We’re already planning to add more functionality to what we hope is an essential tool, so stay tuned! To check out how big your local fanbase is, just head to your public profile and click the GigScore tab.

Thanks,

Team Gigmor

From the archive: How to book shows

host a gig

Host a Gig in Your Own Space

Live music is one of the most effective marketing tools for businesses. In fact, 90% of live music fans say that brands can enhance the live music experience and 63% of fans say they are more likely to connect with brands during a live music event (https://www.adweek.com/brand-marketing/90-of-live-music-fans-say-brands-can-actually-enhance-the-experience/). Hosting a gig in your own space is one of the cheapest and most effective ways to build a real relationship with your customers. 

At the Governors Ball Music Festival, both Subway and Citibank experienced tremendous success with their promotions. Subway hosted a tasting area with sandwiches and other refreshments that included a DJ and Citibank had a private viewing area for Citibank cardholders.

It’s one thing to realize the potential that live music could have on your marketing strategy but it’s quite another to plan and host a gig. The good news is that it’s a lot easier than you think. Follow these steps and you’ll be hosting your first gig before you know it!

  1. Make sure your space is good to go.
    • Ask yourself a few logistical questions to get an idea of what kind of artist you want to book and when you want to schedule the concert. How many bathrooms do you have/need? Will the neighbors be angry if you book a metal band? Stuff like that. 
  2. Artist booking and scheduling.
    • Obviously, Friday and Saturday nights are the most popular nights for live music but they also have the most competition. Hosting a concert mid week could be a great strategy if your neighborhood has good pedestrian traffic. 
    • Artist booking is the fun part. What kind of artists do your customers listen to? What kind of music resonates with your brand? Once you decide this, you can create your gig post (link) and find a band. Make sure the artist knows what equipment they need to bring and what you can supply. If you don’t have speakers or microphones, no worries! Most artists are used to this and will be able to supply their own gear. 
  3. Promote and plan.
    • Once you’ve set a date and booked an artist you can finally start to promote. Artists will help carry the burden so make sure they are posting to their social media and getting their fans to come. You should do the same – put flyers on your sales counter, send a message to your email list, post to social, put a sign outside your store. Do everything you can to get people excited and bring them in the door. 
  4. Show time! Hosting the gig
    • So, you found a band, promoted the show and and brought people in the door. Congratulations! Now, make the most of it. Make sure people know where they are and what you do. Yes, it should be obvious, but don’t take that for granted. If you’re a gym, pass out flyers for membership discounts. When you’re introducing the band, introduce yourself, talk about your business. Pass out free samples. TAKE PICTURES AND VIDEO. Rinse and repeat. 

It may seem daunting, but once you get going you’ll find it’s a much smoother process than you think. Remember, we’re here to help! 

Good luck, 
Team Gigmor

American Idol Partners with Gigmor

booking shows

Booking Shows – How To Book a Gig

Booking your first gig is hard. Even if you’ve played a few shows before, booking can still be challenging. That’s exactly why we created Gigmor – to make booking shows as quick and easy as possible. Here are our top tips for early-stage artists to book more and higher quality gigs. Follow these tips and you’ll book a gig in no time!

·      APPLY AND MESSAGE TALENT SEEKERS EARLY

         Most venues and talent bookers will plan their schedules many months in advance. If you’re looking for shows this month, you’re probably out of luck. They want to plan well in advance in case anyone cancels or reschedules. That’s why you should reach out at least 4-6 weeks before you want to play. That gives them time to check you out and to begin putting together a full bill of other artists.

Pro Tip: Even though we recommend planning ahead, you can also check out our gigs page for last minute gigs. Talent seekers will often post gigs with short notice to Gigmor because they had a cancellation or change of plans and need to find an artist fast.

·      UPDATE YOUR GIGGING HISTORY

         This is probably the most overlooked but important part of your Gigmor profile. If you don’t have any gigs under your belt, don’t worry! You’ve probably played at house parties, busked or streamed a performance on YouTube. Put that in your gigging history! Talent seekers want to know where you’ve played and how many people you can draw but, more importantly, they want to know that you’re putting in the effort to play live and build an audience.

·      NETWORK, BUT NOT REALLY 

         Networking is not what you think it is. We should really just eliminate the term and change it to “hang out and make friends” because that’s what real networking is. Let’s say you book a gig on Gigmor, you play the show and it goes well. But now what do you do? Don’t talk to anyone and bounce after your set? NO. This is the perfect time to just hang out. Get to know the people working at the bar, have a drink, make friends. That is key to getting repeat bookings in better time slots.

Hope that helps you gigMORE! 

Rock On, 

Team Gigmor

American Idol Back On Gigmor

book shows

Book shows like you’re famous

How To Book Shows

Playing a lot of gigs can help you become great at playing in front of a crowd.  But, how do you book shows as an independent artist?  Continue reading and you’ll learn how to book shows and get paid to build up your portfolio.

Starting with the basics.

First, we’ll cover how  vendors and concert promoters go about booking shows. Following that, we’ll have an exact plan of how to book a gig just like a concert production company.

The business of booking shows and playing concerts is based around one thing, money.  You need to understand this to make it ahead of 96.5% of all artists.  Once you realize that they want to sell as many tickets, cover charge and bar sales as possible you can understand why you don’t play the big venues.  To understand what each part of the business is looking for, I’ve broken down each roll in the transaction.

Venues –

The venues pay for top talent.  These are the venues that get big name acts that have a following and will easily sell tickets to a show.  Many musicians do not fall into this category.  The second way venues get shows is that they rent out the space to a band.  The band will then sell tickets to cover the cost of the rental.  Sometimes venues have a bar guarantee.  This is where the bar is guaranteed a certain amount of revenue from drink sales.  Venues want two things, money is the first and most important.  Second is a terrific experience for the customers, because happy customers always spend more at the bar.  As you can see the second has a direct effect on the first.

Concert Production Company –

Many musicians cannot afford the rental fee for a venue’s space.  So what do they do?  This is where a concert production team comes into the mix.  A concert production team will put the money up front to rent the music venue.  Then, they get a bunch of bands to play a concert.  The bands are then required to promote the show to their audience.  The promoter rents the space, books five bands, and collects the money for the tickets sales.  Once the promoter makes their rental fee back, they take a percentage of the ticket sales.  The musicians only get paid if they sell all the tickets they promised to sell.  This can work well for musicians, as long as they sell the amount of tickets or more than they promised to sell.

Now onto the exact blueprint you can use to book shows.

The Gigmor Promoter Techniquehow to book shows

You can be the concert promoter.  Call up all the bands in your area and find out if they want to play a show with you.  Get five or so bands to start, then call around to the venues, find the ones that consistently have music similar to your bands and look at the reviews of the venues online.  You will want to find quality places to have a show.  Now, call the best venue and say you are a concert promoter and want to rent their space.  Find out the cost.  It could be anywhere from a bar guarantee, to a 5,000 dollar fee.  Depending on how much you have, book shows that make the most sense.  I know it may seem crazy to spend money to play a show, but really if you do your research and find the right venue you can make some good money.

Then, enlist the bands that you gathered to make sure that they will sell a specified amount of tickets.  Have them post fliers and send people to your website to purchase the tickets.  Look at that!  You are your own concert promoter!  Great.

Tips: Use your email list to promote your show.  Also, make sure that people friend you on facebook or twitter at your shows.  Ask them to when you are on stage.

The second technique:

If you have been networking with other bands, you will be able to leverage your relationships.  Find a band that you have formed a relationship with and ask if they need an opening act.  Say, you can bring your own fans to help increase ticket sales.  You will want to show that you can help them grow as a band and maybe you can show them how to promote their band online too.  This way you will been seen as a new up and coming act and will gain fans that are fans of the other band.

Gigging Like You’ve Never Gigged Before

book shows

The last piece of the puzzle is about throwing the ultimate party.  Many musical acts play music and hope that the audience likes their music. But, there is more to it than that. The goal is to throw an event. What do I mean by this? You want to have people enjoy themselves. In creating a show, the key word is “Show” so the audience feels connected to you and your music is important. Being a great musician is about throwing one awesome party. Here are some tips to throwing a terrific concert.

Connect with the audience. 

Speak to them in a direct conversation. Engaging with your audience is about talking about local talking points.  So ask around, talk about the restaurant that everyone knows or the local [fill in the blank] everybody knows.  Do some research about the area.

There are some tools you can use such as http://tweetwall.com/.  It is a live twitter feed that you can project while you are in concert.  This will create a live conversation during your show.  Put a guest book over by the bar so people can give you their email.  This will help with your email marketing.

Be a great showman

This is an art and can take some practice.  It can take time but don’t worry about making mistakes.  The key is to make mistakes early and often.  As you learn what works continue to do those things.

Some tricks that you can use to become a better showman are as follows.

  1. Bring People Up on Stage. This might make you nervous the first time you do it but trust me the person coming up onstage is more nervous.
  2. Create a part of the song that the crowd can sing. I know this may seem cheesy, but the goal is to get participation, and create a memorable evening.
  3. Sing about things that your audience finds relevant. Or bring somebody on stage ask their name, and then include that persons’ name in the song.
  4. Pretend you are, throwing a New Year’s party and have balloons drop down from the ceiling. This stuff may sound gimmicky but the real goal is about creating an experience.
  5. Does your audience read teen vampire novels? Hire a friend or actor to dress up in a vampire costume and dance around on stage.

The point is you want to get engaged with your audience.  Show them you care, and do what is relevant to your audience.  I went to a jazz club once where the singer song writer got into a conversation with a person in the front row.  It seemed like two old friends having a chat and you, “the audience” felt connected to them.  It was a great show and I had a wonderful time, plus there were only fifty people in the bar anyways.  The size of the show doesn’t matter.

Just get out there and go book shows.  Big or small it doesn’t matter.  No matter where you think you are in your gigging skill set you can only get better with practice. Also, congratulations! You just finished this article.  Leave your comments below and tell me how you are putting the techniques to work.  Take action.  You are equipped with knowledge on how to book shows and succeed in today’s music industry.  Get out there and put these techniques to work.  The only way this will work for you is if you do the work.  Don’t be scared. Roll up your sleeves and put in the work.  It will pay huge dividends down the road.  Good Luck!

Congratulations, you can run the ultimate music promotion.  Don’t just stop with reading this article.  Sign up for gigmor.com to get awesome newsletters and connect with other musicians.

how to book shows