Live Music Booking & Ticketing Platform ‘Gigmor’ in Talks to Acquire the Live Entertainment Social Network ‘eResonate’

MARINA DEL REY, Calif., November 4, 2024 (Newswire.com) – The two Los Angeles-based companies proudly announced today that they have entered into a letter of intent to combine the leading live music booking and ticketing platform Gigmor with eResonate’s technology suite, which includes live streaming hardware and software, and a social networking platform with two proprietary ad networks. eResonate has developed a FAST (free ad-supported television) network for delivering video ads around live-streamed entertainment and an internal programmatic ad network which operates platform-wide.

Gigmor is a booking, ticketing and promotion platform for independent musicians and venues. Since launch, their users have grown to over 80,000 artists and 4,500 venues in 90 countries. The highly-rated App has thousands of downloads and is available now in the App Store and on Google Play. Gigmor has been successful at attracting notable celebrity shareholders like Whoopi Goldberg and Tom Hamilton (Aerosmith) to their cap table.

eResonate Media has engineered and built a pioneering social networking platform with tools and resources that will radically transform the live entertainment industry. The envisioned new Gigmor, powered by eResonate’s technology and revolutionary economic strategy, will significantly boost income for professional musicians and live-music venues. Fans will enjoy free, high-quality live entertainment from their favorite acts while participating in meaningful engagement with friends, family, other fans and the artists themselves. The platform’s unique business model ensures that venues and performers receive 100% of the advertising income generated from each live broadcast. eResonate’s innovative suite of tools, along with its game-changing economics, will allow Gigmor’s existing artist and venue customers to access the $300 billion digital & TV advertising market, thus addressing the largest challenge in the live entertainment industry: income for artists.

The current Gigmor team, including co-founders David Baird and Tracy Eumont, will be joined by eResonate’s senior management, including Jeffrey Yapp (MTV, VH1, CMT, Viacom), Bing Gordon (Kleiner Perkins, Twitch, Amazon) and Doc McGhee (KISS, Darius Rucker, Bon Jovi, Mötley Crüe, Scorpions) along with its highly qualified in-house engineering staff. By combining Gigmor and eResonate, the new business will be ideally positioned to lead the charge in revolutionizing the live entertainment industry with a management team that has been at the forefront of transforming music, technology and media for decades.

David Baird, Gigmor CEO, said, “I couldn’t be more excited to be joining forces with this amazing team. eResonate’s proprietary technology and ad-supported revenue model will ensure that we achieve our mission of helping more artists earn a living through their live performances worldwide.”

“Ticketing for live music and events is predicted to become an almost $100 billion industry by 2029,” said eResonate CEO Jeffrey Yapp. “We have remained out of the ticketing space so far but with the US Department of Justice (and others) ending the longstanding monopolistic practices that have persisted in this sector, there should now be an incredible opportunity to grow Gigmor’s ticketing service exponentially after it’s integration with eResonate’s social network.”

This acquisition will immediately facilitate a new source of income for Gigmor’s current artists and venues, while eResonate’s community-driven approach will drive more rapid adoption by delivering a wide selection of unique and compelling free experiences for live entertainment fans around world.

coronavirus live music

How Coronavirus is Affecting Live Music

From Gigmor Founder, David Baird

As you know, the coronavirus has become a global pandemic and has had a severe economic impact around the world practically overnight. We at Gigmor hope and pray that the spread of the virus will slow after peaking in the coming weeks. Our hearts go out to the millions of people who have been affected or lost loved ones. 

The coronavirus has hit the live music business particularly hard. You’ve seen the news about the cancellations of large events like SXSW and Coachella but hundreds of thousands of local venues are suffering. If millions of people stop going out for more than a month or two, many of these venues won’t survive. And they’re a vital part of the local music scene that is the lifeblood of the business. 

Despite the palpable panic and the real economic damage that’s been done we feel that eventually we’ll look back on this as a short term blip. Live music is baked into the fabric of life and will always be. So we remain optimistic about our long term prospects. 

We’ve spent considerable time in the last couple of weeks thinking about how we can be part of the solution.

In the short term, we’re responding to a surge of requests from venues asking for our help. National touring acts have canceled because of concerns about being on the road and venues suddenly need to fill open dates on their calendars. We’re ideally positioned to help them because many of our 65K independent artists play local gigs almost exclusively. And our platform is well suited to fill last minute slots.

Next, we’re looking for ways to accelerate how we can connect artists, venues and fans, including livestreaming shows and publishing artist profiles that are relevant to fans with music, videos, upcoming shows, etc. We don’t want to live in a world where everyone is isolated in their homes but we know we can play a useful role if that is what the near future looks like.

As a national marketplace and directory of talent we’re thrilled to be able to step in and help local live music communities everywhere. We’ve always believed that technology can bring innumerable benefits to booking and promoting live music and we’re only sorry that it’s taking a global crisis to help prove that. 

We’d love to hear from you at info@gigmor.com with any ideas or suggestions about how we can help you keep music alive!

Gigmor & SoundCloud

Gigmor Partners with SoundCloud

We’re thrilled to announce that Gigmor and SoundCloud have launched a marketing partnership. SoundCloud is the world’s largest streaming site for independent artists and will promote Gigmor as their exclusive live music partner.

With 65,000 artists and 2,500 venues, Gigmor is the leading marketplace for booking live music in North America. Since launching in 2017, Gigmor has booked thousands of artists at a wide variety of venues and private events.

David Baird, Gigmor founder and CEO, says, “We’re proud to be working with one of the most innovative firms in music—one that has launched so many artists’ careers. Adding millions of SoundCloud artists to our service will accelerate our growth because it helps us offer venues what they need most: talented musical artists who can perform live and bring a crowd.”

As part of the deal, Gigmor will offer SoundCloud Pro Unlimited members a 20% discount ($7.99/mo vs. $9.99/mo) to Gigmor’s Pro subscription.

Gigmor Pro members get exclusive access to gigs, direct messaging with venues and industry pros and Gigmor promotes their gigs to their growing database of music fans. Gigmor artist profiles are a best-of-breed EPK and include music, videos, social media accounts, estimated local audience (GigScore), previous and upcoming gigs and more.

If you’re an artist, click here to learn more on how to take advantage of this special offer.

For more information, contact david@gigmor.com.

David Baird 
Founder/CEO