Live Music Booking & Ticketing Platform ‘Gigmor’ in Talks to Acquire the Live Entertainment Social Network ‘eResonate’

MARINA DEL REY, Calif., November 4, 2024 (Newswire.com) – The two Los Angeles-based companies proudly announced today that they have entered into a letter of intent to combine the leading live music booking and ticketing platform Gigmor with eResonate’s technology suite, which includes live streaming hardware and software, and a social networking platform with two proprietary ad networks. eResonate has developed a FAST (free ad-supported television) network for delivering video ads around live-streamed entertainment and an internal programmatic ad network which operates platform-wide.

Gigmor is a booking, ticketing and promotion platform for independent musicians and venues. Since launch, their users have grown to over 80,000 artists and 4,500 venues in 90 countries. The highly-rated App has thousands of downloads and is available now in the App Store and on Google Play. Gigmor has been successful at attracting notable celebrity shareholders like Whoopi Goldberg and Tom Hamilton (Aerosmith) to their cap table.

eResonate Media has engineered and built a pioneering social networking platform with tools and resources that will radically transform the live entertainment industry. The envisioned new Gigmor, powered by eResonate’s technology and revolutionary economic strategy, will significantly boost income for professional musicians and live-music venues. Fans will enjoy free, high-quality live entertainment from their favorite acts while participating in meaningful engagement with friends, family, other fans and the artists themselves. The platform’s unique business model ensures that venues and performers receive 100% of the advertising income generated from each live broadcast. eResonate’s innovative suite of tools, along with its game-changing economics, will allow Gigmor’s existing artist and venue customers to access the $300 billion digital & TV advertising market, thus addressing the largest challenge in the live entertainment industry: income for artists.

The current Gigmor team, including co-founders David Baird and Tracy Eumont, will be joined by eResonate’s senior management, including Jeffrey Yapp (MTV, VH1, CMT, Viacom), Bing Gordon (Kleiner Perkins, Twitch, Amazon) and Doc McGhee (KISS, Darius Rucker, Bon Jovi, Mötley Crüe, Scorpions) along with its highly qualified in-house engineering staff. By combining Gigmor and eResonate, the new business will be ideally positioned to lead the charge in revolutionizing the live entertainment industry with a management team that has been at the forefront of transforming music, technology and media for decades.

David Baird, Gigmor CEO, said, “I couldn’t be more excited to be joining forces with this amazing team. eResonate’s proprietary technology and ad-supported revenue model will ensure that we achieve our mission of helping more artists earn a living through their live performances worldwide.”

“Ticketing for live music and events is predicted to become an almost $100 billion industry by 2029,” said eResonate CEO Jeffrey Yapp. “We have remained out of the ticketing space so far but with the US Department of Justice (and others) ending the longstanding monopolistic practices that have persisted in this sector, there should now be an incredible opportunity to grow Gigmor’s ticketing service exponentially after it’s integration with eResonate’s social network.”

This acquisition will immediately facilitate a new source of income for Gigmor’s current artists and venues, while eResonate’s community-driven approach will drive more rapid adoption by delivering a wide selection of unique and compelling free experiences for live entertainment fans around world.

DJ Booking

DJ booking on Gigmor is fast, easy and free. It’s also one of the most efficient ways to market a business or to create a memorable party. If you run your own venue, you already know the ins and outs of this specific type of talent booking. However, if this is your first go at DJ booking it can be a confusing and time consuming process. Here are a few tips to make the experience a little easier, more fun and more creative on your part.

Create a post

If you Google “DJ booking” you’ll get thousands of results for individual DJ websites. Clicking through each one of these links, one by one, is probably the worst ways to get started. When you create a post on Gigmor you can specify exactly what genres of music you want played, how long the set should be and what your budget is. Reviewing applications is easy and you can book the right DJ with a single click. For more info on how to create a post or signup for a talent seeker account, check out our last blog post.

Listen to full mixes

Let’s say you’ve created your post and are now receiving applications from DJs in your area. How do you decide who to book? Most DJs will have at least one “DJ mix” in their music library. The mix will give you an idea of not only what kind of music they play but also how good they are at mixing songs together.

Beatmatching, or transitioning from one song to the next without any interruption to the drum beat, can be automated, so don’t be fooled by a technically competent mix. Instead, pay attention to the ‘energy’ of the whole mix. Is there a dynamic quality to the mix that would make the crowd excited at some points and more relaxed at others. Think about what kind of mood you want to set in your space and judge accordingly. 

Requests

You may or may not want your DJ to be able to take requests. Make sure you ask beforehand. If a DJ is applying to play at a private party or event, chances are they are absolutely fine with taking requests from the crowd and are most likely expecting it. Don’t take it for granted though. Some DJ’s are not prepared for requests and have taken great care in deciding what music to play. Just put in your post that you want to be able to make requests during their set, and you’ll be good to go!

Thanks for reading and let us know if you have any DJ booking tips of your own at info@gigmor.com!

Image used by permission: https://airballingdtx.com/ 

How To Book Bands: Vol.1

Welcome to the first of a series of posts dedicated to helping you get the most out of your Gigmor account. We’re going to start by looking at how to book bands with your talent seeker account. Booking talent on Gigmor is easy and you have a couple of options when it comes to discovering and booking talent. You can either browse the members page and message artists that you’re interested in or you can create a gig post and receive applications from interested artists. This post will guide you through creating your first gig post.

Create a Talent Seeker account

First, you need to login to your talent seeker account. If you haven’t created a profile yet just head to the signup page and be sure to click the button that says “I’m Seeking Talent.”

Create a post

Once you are logged into your Talent Seeker account, click “Add a Post” in the upper right corner of the page or on the lower right corner of your profile card (shown below):

Next you’ll want to select what type of post you want to make. If you’re trying to book an artist for your venue or party, select “Gig.”

On the next page, you’ll enter all of the details of your gig – date, time, venue, pay etc. It’s a good idea to put the venue name, date and time in the title because it will make it easier for artists to find your gig.

Make sure you complete all of the required fields.

Once you’ve completed all the required fields, click on the “Preview post” button at the bottom of the page.

On the preview page, review all of your gig details to make sure the info you entered is correct. Finally, click on “Publish Post” and your gig post will go live!

You did it! You just created your first post on Gigmor and you are well on your way to booking a band. Next, we’ll talk about receiving artist applications and how to evaluate whether an artist is right for your gig or not.

From the archive: Host a Gig in Your Own Space