tiktok tips

Being the Slickrock to your TikToks: 3 Tips to Engage with your Audience

Being the Slickrock to your TikToks: 3 Tips to Successfully Engage with your Audience

While a large portion of the world relies on social interfaces like Instagram, Facebook, and Twitter, there’s no questioning how much TikTok has transformed since the start of the pandemic. While users are maintaining their communication & entertainment needs through their social handles, they’re also looking for new ways to stay engaged amidst a lockdown. Let’s be real, here…you can only sit at home for so long and TikTok proves itself to be one of those new ways. As TikTok transfigures media engagement amongst communities of all sorts — from social circles to small businesses and large corporations — users are figuring out the best tactics that keep their fans engaged. Here are some of the best TikTok tips we personally find appealing when it comes to interacting with your followers: 

Keeping it light, casual, and interpersonal. 

– TikTok is meant to not only as a short-dance, comedy, and talent platform but as a social & community platform, as well. This platform generates a space where users can simply share their humor, creativity, and ideas with their fanbase. By combining your talents & ideas with personal content, you can find yourself engaging with your followers more easily compared to when you’re plotting everything word-for-word. The perks of using this app: you don’t need a fancy camera or a large production team to make the best videos. Rather than focusing on perfectionism, being yourself makes it more enticing for the viewer(s) to stay engaged. You build a personal connection that way!

Plan a skit around your song before you go live!

– This gives you more time to review the concepts you want to focus on around your video(s). Maybe center your video around a song you made and create a catchy dance/skit that revolves around it. You can attempt to create some light choreography that makes your song danceable. By planning around these specific concepts, not only are you promoting your work as well as building up your personal brand, but you can also keep your fans engaged while having fun with it at the same time!

Reward your audience!

– As you continuously engage with your audience through your chat/comment feature, you can focus on giveaway participation. By doing so, this can help you maintain the retention of your fanbase moving forward. Although it’s always important to be focusing on your accomplishments, it’s also good to acknowledge the support of your fanbase, as well. And what better way to say “thank you” than to give out prizes? This can range to one-on-one virtual VIP meet-ups, to ticket giveaways to your next virtual performance!

Although it’s always good to focus on bettering improving your personal brand, it’s just as important to have fun with it. As you create your content, we suggest not overthinking the concept. When you’re using the app, you’re simply there to have fun! We hope that you find these suggestions useful and that it’ll bring out the “slickrock” into your TikToks.

If you have any other tips & suggestions on how to make TikTok videos more engaging, feel free to comment down below! In the meantime, you can check out our new official TikTok here @gigmorofficial.

Promote your live streams for free

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live streams

You Are an Artist and COVID Does Not Stop That

As we all know, COVID-19 is part of daily life and not the passing malady we hoped. While there are some signs of a comeback, live music is still very much paused. However, we have been incredibly inspired by the creativity we have seen within the industry and the Gigmor community. Artists have continued to keep music in the hearts and minds of fans by adapting to live streams and other inventive ways of sharing music. Music is truly beautiful and a universal language that gives people hope. Now, more than ever, it deserves to be shared. That being said, here are some tips that have helped many musicians connect with their fans during these difficult times.

Why are your Instagram live streams not giving you the results you want?

Live streaming is a must these days and Instagram is one of the easiest ways to jump in. Today’s fans are content hungry and not just for your music. They care about you, what you like, and who you are. Instagram live streams are perfect for this. They are not meant to be photoshopped performances, but rather honest, transparent talks and time spent with fans. Here are some tips to try on your live streams.

  • Play tunes while answering questions from fans but pick a consistent time. For example, every Thursday morning your fans know that you go live. Make sure to promote your stream at least once a week before you go live.
  • Invite collaborators to go live with you. Pick a topic you are really passionate about and invite an expert to speak with you and answer question via Instagram. You could even go live with a fellow musician just to talk about how things have been for the both of you.
  • Do a trivia show. Several artists have made their own game shows (ala Jeopardy) on Insta live and have fans call in to win prizes. It’s a fantastic way to engage fans and interact with them while everyone is still stuck at home.

For inspiration I would check out John Mayer’s IGTV

https://www.instagram.com/johnmayer/channel/

Also Quinnxcii

https://www.instagram.com/quinnxcii/channel/

Don’t know what to do with your free time because your live gigs have been cancelled ? Here is a solution

Post covers or acoustic takes of your songs once a week on your socials. Come up with a name for your weekly posts like “Music Check in Tuesday” but try to make the title something personal that your fans will connect with. You could even test out songs for your new album or EP. These weekly posts are a great way to see what your fans might be receptive to or want more of from you.

Need some supplemental income … have you tried writing custom songs?

Across the internet, now more than ever, people are commissioning works from artists. This is everything from a custom set of sneakers to a painting of their beloved puppy. Why not a custom song from their favorite artist? I will not get into pricing because you know your fan base best, but this is something that has been successful for many musicians lately. On your socials, release your pricing and you will be surprised how quickly you receive inquiries about your custom songs. Fans love this kind of stuff and you can choose your own pricing and the amount of time you want to invest in this project. This is also a perfect way to keep your creative juices flowing. There is nothing more fulfilling than a fan asking you to write a song about their loved one … or sometimes it might be the funniest scenarios that you get requested to write a song about.

Looking for gigs to play but cannot find anything? Gigmor is live streaming concerts!

live streams

Gigmor is live streaming concerts every week and planning to double to two concerts a week. Miss playing in front of a large crowd? This is the next best thing. Check the gigs page for Gigmor live streams and apply. Fans are ecstatic and artists cannot wait for their next opportunity to play again. You could be the next artist on a lineup of three playing an hour set interacting with your fans once again. Here is a quote from an artist that played last week “So happy to play with Gigmor, it was great to get back into the swing of things and feel like I was playing a concert again! Loved interacting with fans and even my family tuned in. Cannot recommend Gigmor concerts enough to my fellow musicians. Just make sure to warm up your vocals a bit because doing an hour set after being in quarantine for a while might be a lot haha. But seriously apply apply for Gigmor Live!” – Nico Fernandez.

The whole team at Gigmor cares about keeping music alive during these challenges and cares about the future of your careers. Share your thoughts in the comments section below and drop any questions if you have them.

7 Virtual Tip Jar Options To Help You Earn Money During Your Streams

sam hastings

Interview with Gigmor Live favorite, Sam Hastings

Today we sat down (virtually of course) with singer-songwriter and Gigmor artist, Sam Hastings! Sam has a raw singer-songwriter style a la Dave Matthews and James Blake. Sam is no stranger to Gigmor, as he has performed on our live stream quite a few times. Click here to watch one of his recent performances and scroll down to read a bit about his musical upbringing.

  • Hi Sam! Give me the origin-story, why, how, and when did you start playing music?
    • Sam: My mom and my uncle used to get together and play songs every weekend, so I was exposed to music at a very young age. My dad always tells a story where when I was just 3 years old, I sang along to a Pearl Jam song in the back seat of his truck. I sang for years and then when I was 8, I started to play bass guitar. I played bass in my brother’s punk band and ended up learning how to play guitar a few years later. I ended up writing my first song when I was 14, which my mom actually ended up recording for one of her albums! I started writing more music after that and have continued ever since. 
  • You have a very raw/singer-songwriter style — who were some of your biggest musical influences growing up?
    • Sam: From a very young age, my parents exposed me to a lot of classic music. My mom was more into the singer-songwriter style of music, so I listened to James Taylor, Bob Dylan, and Johnny Cash. Bob Dylan was a huge influence for me, because I actually ended up writing my first song with the goal of writing a song that Bob Dylan would have wrote. I got older and started exploring more on my own and got into Coldplay, John Mayer, and Dave Matthews. I think my voice sounds a bit similar to those artists, but I ended up getting more into folk music when I was 18. I love The Tallest Man on Earth and Greensky Bluegrass, so both of their styles of writing have been very influential to me as well. 
  • Are you more of a live performer or in-the-studio creator?
    • Sam: I would say that I personally enjoy creating more in the studio. I love the feeling of writing a song and being able to pick and choose what else goes into it. Putting together my song “Look What I’ve Become” was one of the best experiences I’ve had making music.
  • Lyrics or Melody?
    • Sam: I usually start my writing with a melody. I generally just hear the melody in my head and then start writing based off of what I’m hearing. I love writing lyrics as well, but melody is usually first and foremost.
  • Favorite musical memory?
    • Sam: My favorite musical memory is getting to audition on stage for The Voice. I auditioned not really expecting much, but I kept getting through the preliminary rounds and finally made it to LA. I ended up being in the top 80 of about 44,000, which meant a lot to me. Although I didn’t make it further on the show, it inspired me to go out and see music as more of a career instead of just a hobby. 
  • What is your end goal when it comes to your music?
    • Sam: I’d say my end goal is to make a name for myself from playing music. I want to be able to share a song that I make with people all over the world. I have stories to tell and songs to sing and nothing makes me happier than getting them out for all to enjoy!
songs for good

Songs for Good: Music as a Power Tool for Civic-Engagement and Community Building

In addition to the COVID-19 outbreak, protests around the world had recently gathered from all parts of the globe to mourn over the ruthless deaths of Breonna Taylor, George Floyd, Tony McDade, and thousands of others who deserve justice. There’s no questioning this: a lot has happened in the past three months. Despite this, the sense of community & strength has been inspiring and empowering. And within the music community, many people are finding ways to contribute in providing their support the best way they know how to — through music, itself. Gigmor has partnered up with Songs for Good — a nonprofit songwriting contest that focuses on highlighting & amplifying the concept of civic engagement leading up to the 2020 Election (and throughout the forthcoming years, in general). We’ve recently had a virtual chitter-chatter with Co-Creator of the organization, Nate Dewart, about the primary objectives of the platform in addition to the goals he and the rest of his team has in store.

Especially during these crucial times, we see that one of your goals is promoting the idea of “bringing out your voice” in this contest. Let’s get a re-cap on what’s important to you and your organization as well as its mission, vision, and values?

Nate: Absolutely! Our mission is to amplify civic engagement movements in 2020. We wanted to amplify this sense of pro-democracy and encourage youth-led music-engagement movements through music as our main medium. With this songwriting contest, we aim to evaluate these submissions and choose the winning contestant’s piece and get that produced & promoted with all of our partners like Gigmor! We felt like this would serve as a great fuel in getting people to participate — especially during this pivotal moment of the year of this anti-racism awakening that we’re going through. This platform can help serve as a coalition: we build the foundation up, and we get it up and running from there!

How are you currently measuring the success of a submission?

Nate: For our criteria, we’re looking at their submission based on these three criteria: 

1) A piece that’s universal amongst all.

2) Something that can be easily learned.

3) Something that is found inspiring & powerful. 

For as long as music has been around, we’ve seen that it has a long tradition of fueling participation within all of these communities, and we find music as a key element to establishing movements throughout the globe. And you can find all these different types of music in many forms — from grassroots to church gospel and etc. You can use such simple tactics like creating a simple beat with your hands, or building up a simple chant that reflects the thoughts & concerns of a community, and it’s really amazing to see those simple tactics create a ripple effect that bonds people to fight for something that can further unify a group of people. In terms of the submissions revolving around the theme of pro-democracy, we wanted to leave this as an open interpretation for our contestants as they’re creating their pieces. We get these amazing inputs from all of our artists, and we eventually create this as an output for our neighboring organizations. 

Now, we’ve noticed that you’ve extended the deadline for these submissions up to July 15th. Even so, we’re wondering how do you plan on using your platform once the contest ends? Is this something that you and your team are planning on working as time runs forward? 

Nate: We created this contest with the primary focus on the 2020 presidential election; however, we also see this project as something that’s continuously evolving, and even when this contest ends, we plan on disseminating these winning submissions amongst our movement partners, our music/creative partners, and many more platforms within the music & civic-engagement communities that are willing to share these submissions. And especially seeing how songs have so many benefits for people — both formally and informally — we find it important that we share these pieces to bring upon more of an awareness of the current matters at hand in addition to empowering people who feel like they have a lack of representation. 

How are you currently driving traffic on your platform at the moment?

Nate: As mentioned for the previous question, we plan on sharing this with our partners and other platforms that are willing to help us share these submissions; however, we also have a team of incredibly empowering advisors that are promoting this contest, and we also share this across all of our social media platforms: 

facebook.com/songsforgood

https://www.instagram.com/songsforgood2020/

https://www.tiktok.com/@songsforgood

As we build on these social media platforms, we’re also looking for more Review Panelists that would be willing to work alongside us with this mission. We also have a mailing list our subscribers can, well, subscribe to! This mailing list not only provides songwriting updates & inspiration but for any general updates to our 2020 Challenge. 

As we share this through all these mediums, we’re emphasizing the concept of policy-making and we’re working on making that connection through music in order to make that connection with our fellow music organizations in order to move forward with this. We’re focused on making these grassroots connections with the mainstream culture we have today, and we’re reminding people that we’re aiming to bring the music forward with this sense of purpose in these pieces. 

This is all exciting to hear & learn about! Now to dive a little bit more internally: how do you build and develop talent & elevate people to be at their very best? How does the company continue to invest and grow people to be at their very best as you’re promoting this contest together?

Nate: What’s really great about this team is that everyone comes in with shared values. Given that this platform is all voluntary work, it’s really amazing to see this shared drive & set of values amongst the entire team. And with everyone’s shared interests, it’s definitely helped us build this strong connection between us as a team while we’re working together on this one goal — this goal of knowing that something amazing can come out of this and the fact that we all know how purpose-driven music can be and how it connects people on a deeper scale.

And lastly, we wanted to leave room for anything you would like to add? Every piece of input is highly valued, and we want to thank you for the time to do a deep-dive on SOG!

Nate: I just want to mention how I always find it intriguing that music can be constructed in a variety of ways, yet it can drive towards one specific design or one specific reason. I think this platform is a great way to re-invigorate all these styles of music as a means of community-building and putting a powerful sense of intention behind it. And thanks for this chat! Highly enjoyed it. 

Do you have any thoughts, suggestions, or comments you would like to share with Gigmor or with Songs For Good? What do you think about music being used as a vehicle to drive this passion for community-building? Leave your comments and question down below!

From the archive: A Quick Dive Into Facebook Live

marketing ideas

3 Virus-Proof Marketing Ideas

Guest blog post by Leonard Patterson, Indie Band Coach

Here’s the truth: No one knows when the pandemic will end, or what the word “end” even means. Anything published or announced is an estimated guess at best. And that’s not just effecting performers like musicians, DJ’s, and bands.

According to a survey conducted by the National Independent Venue Association (NIVA), a recently established advocacy group for music venue owners and promoters: “90 percent of independent venue owners, promoters and bookers say that they will have to close permanently within the next few months, if they can’t get an infusion of targeted government funding.” (npr.org)

But even if you can’t plan your calendar, book gigs, or plan tours, there are still solid marketing ideas you can be implementing right now to grow your fanbase. I believe it was Tony Robbins that said “energy flows where attention goes”, and if we continue to focus on what we don’t have — gigs, control, stages, normalcy — that’s where our energy will start and end.

So let’s focus on what we do have control over and put plans in place that don’t depend on being face to face. Here are a few marketing ideas to help you accomplish that.

  1. Deliver Recurring Content

Create a recurring series to stay connected with your non-local fans. Seriously, we have an opportunity to “become the content not the commercial”. How can you show up and provide value to your fans? Whether it’s a consistent concert series, weekly hangout, trivia post, etc. 

Also, consider this: you don’t have to be everywhere. Not only do you have access to all of the tools you need to connect with fans, but any one of the social platforms has enough of your target audience to fuel and fund your passion.

Want tips on how to create the best recurring content – download the free checklist here and check out the blog post: ++ How to Get More Fans Tuned Into Your Band

  1. Connect Via Email

Start or revive your email list. I know it seems like extra work, but having an email list gives you an opportunity to connect with your fanbase. It doesn’t have to be a lengthy, elaborate, polished newsletter either. In fact, it’s probably better if it isn’t. 

Send a weekly email to say “hey”, share a recent story, and link to your most recent social media post. The truth is sharing through social media is “one to many” dynamic where email is “one to one”. Plus you actually own your email list. If Facebook decides to change their algorithm or if

Instagram crashes, you can still communicate with your audience via the email address by which they opted in to your list.

I’ve used several email providers over the years but always seem to end up back at Mailchimp. I would encourage you to sign up for a free trial or two and see which platform works best for you.

  1. Launch a Facebook Group 

Consider launching or revitalizing a Facebook Group around your music/band or even you as a brand. It definitely takes work to maintain, but is a free way for you to start a community geared around you and your art. 

Plus, if you haven’t seen an ad or even a commercial, Facebook is all-in on groups. They’re rolling out new features to enable people to communicate more easily, including the ability to connect via Zoom style rooms right from within groups.

marketing ideas

This could be a really painless way to stay connected with fans inside your group without the need for streaming software or cumbersome sign ups. Both group admins and members will be able to create dedicated group Rooms from the Groups composer, and be able to host video chats of up to 50 people at a time.

These are just a few marketing ideas you can start today that are essentially “virus-proof” in that you can implement them regardless of that the current #StayAtHome orders are at the time.

What things have you started since “lockdown” that you plan to continue? Let us know in the comments and stay safe out there!

———————

Leonard Patterson is a former front-man for a 6-figure party band, a booking agent with 1000’s of shows under his belt, and a certified digital marketer. He launched Indie Band Coach with a mission to help indie bands create, curate, and automate their social media to share their music and get better gigs. Subscribe to the Indie Band Coach YouTube Channel and get more tools, tips, and training to help you on your journey.