Live Music Booking & Ticketing Platform ‘Gigmor’ in Talks to Acquire the Live Entertainment Social Network ‘eResonate’

MARINA DEL REY, Calif., November 4, 2024 (Newswire.com) – The two Los Angeles-based companies proudly announced today that they have entered into a letter of intent to combine the leading live music booking and ticketing platform Gigmor with eResonate’s technology suite, which includes live streaming hardware and software, and a social networking platform with two proprietary ad networks. eResonate has developed a FAST (free ad-supported television) network for delivering video ads around live-streamed entertainment and an internal programmatic ad network which operates platform-wide.

Gigmor is a booking, ticketing and promotion platform for independent musicians and venues. Since launch, their users have grown to over 80,000 artists and 4,500 venues in 90 countries. The highly-rated App has thousands of downloads and is available now in the App Store and on Google Play. Gigmor has been successful at attracting notable celebrity shareholders like Whoopi Goldberg and Tom Hamilton (Aerosmith) to their cap table.

eResonate Media has engineered and built a pioneering social networking platform with tools and resources that will radically transform the live entertainment industry. The envisioned new Gigmor, powered by eResonate’s technology and revolutionary economic strategy, will significantly boost income for professional musicians and live-music venues. Fans will enjoy free, high-quality live entertainment from their favorite acts while participating in meaningful engagement with friends, family, other fans and the artists themselves. The platform’s unique business model ensures that venues and performers receive 100% of the advertising income generated from each live broadcast. eResonate’s innovative suite of tools, along with its game-changing economics, will allow Gigmor’s existing artist and venue customers to access the $300 billion digital & TV advertising market, thus addressing the largest challenge in the live entertainment industry: income for artists.

The current Gigmor team, including co-founders David Baird and Tracy Eumont, will be joined by eResonate’s senior management, including Jeffrey Yapp (MTV, VH1, CMT, Viacom), Bing Gordon (Kleiner Perkins, Twitch, Amazon) and Doc McGhee (KISS, Darius Rucker, Bon Jovi, Mötley Crüe, Scorpions) along with its highly qualified in-house engineering staff. By combining Gigmor and eResonate, the new business will be ideally positioned to lead the charge in revolutionizing the live entertainment industry with a management team that has been at the forefront of transforming music, technology and media for decades.

David Baird, Gigmor CEO, said, “I couldn’t be more excited to be joining forces with this amazing team. eResonate’s proprietary technology and ad-supported revenue model will ensure that we achieve our mission of helping more artists earn a living through their live performances worldwide.”

“Ticketing for live music and events is predicted to become an almost $100 billion industry by 2029,” said eResonate CEO Jeffrey Yapp. “We have remained out of the ticketing space so far but with the US Department of Justice (and others) ending the longstanding monopolistic practices that have persisted in this sector, there should now be an incredible opportunity to grow Gigmor’s ticketing service exponentially after it’s integration with eResonate’s social network.”

This acquisition will immediately facilitate a new source of income for Gigmor’s current artists and venues, while eResonate’s community-driven approach will drive more rapid adoption by delivering a wide selection of unique and compelling free experiences for live entertainment fans around world.

the mint la

A Homegrown Venue: The Mint LA

Los Angeles. The name itself screams success. City of Angels. City of angelic singers is more like it. LA is one of the greatest hubs in the world for newfound talent. It’s not a surprise that the city is home to some very historic venues that have hosted some of the best names in music. Let’s take a closet look at one of those venues. It’s been in operation since 1937, known for its low ceilings but high esteem: The Mint LA

the mint

History & Ambiance

Not only is this spot frequented by the greats, but it also boasts a marvelous social atmosphere. A tapas-style menu that features Asian, American and Southwestern-inspired cuisine offers a tasty experience. Couple this with the ambiance and they have themselves quite a mood. The red velvet curtains, disco ball, wooden walls and cushy booths take customers back to the decade when The Mint was opened. It’s easy to let oneself be transported back to a time when prohibition ended and people were letting loose to new and exciting sounds. Watch a video of Darren Criss covering Katy Perry’s “Teenage Dream” there. Let this candid smartphone video convey a sense of what the experience is like.

The venue might house some famous artifacts – Johnny Cash paintings, glass display cases full of souvenirs, and old vinyl on the ceiling – but the place itself radiates a historic feeling. Perhaps the most special thing about the place is its history. Every time an artist sets foot on that stage, they are standing where many before them made history. Performers carry with them the weight of LA’s music history as they perform, and the significance of the venue resonates with each note. The Mint is special because it is quintessentially “LA” – its character stems from its city; it has grown with the city and the city has grown with it. Both have experienced the city’s music scene since the 1930s, and they’ve been through a lot together.

(Above) Band Nice Enough People performing.

Today at The Mint LA

Owner Todd Christiansen feels connected to the venue in his heart and by virtue of his location.

“Established in 1937, The Mint is one of the oldest clubs in LA.  We are there for the long term, do not change our character to fit the moment,” Christiansen said. “If you like good music, tasty food and drink, excellence in sound quality in a smaller, intimate setting then The Mint is your place. To our patrons, my hope is that they feel they can leave their troubles behind, come to the club, take in some great song, food and beverage, lose themselves in the moment a bit and leave with a smile on their face.”

Look at their page on Gigmor to get a better sense of their booking schedule, and try to drop by! If not for the music, stop in for a quick bite and a social, musical experience unique to this special LA locale.

Get more with LA band, 7 Less

There’s nothing like a sweet, charming pop song to brighten your day or at least make it a little bit brighter. Add a little rock to it, and you get a certain energy with that quiet twinge of funk. This combination will addict you and draw you closer. In this genre, and with this style of rock-infused pop songs, artists can come to a happy medium and range – one that transcends the two genres gently while never fully leaving one or the other in the dark. LA band, 7 Less embodies this combination discussed before. Their mixes of melodies and are creative yet simple and humane. Listen to them here performing their original song, “Don’t Go,” in their music video.

The group is relatively new – they only formed in the year of 2017. However, they’re already on a roll, producing songs and an EP and receiving acclaim from around the music industry. The band has been previewing their new six-track EP entitled “Two Sides of the Story” all around Los Angeles, and it even caught the attention of a Channel Islands music professor. Craig Bickel said that their song “Let’s Fall in Love” is “a lovely song with enormous potential.” Take a listen!

The three members of 7 Less have some interesting music backgrounds. Lead singer Marc Rasec picked up the guitar at age 11 and taught himself to play from music books his father gave him. From there, his music career blossomed, and he used his struggles in high school to add an emotional level to his songwriting and performing. The band’s drummer, John Htun, is the son of a well known Burmese artist named David Htun Htun. He moved out to Los Angeles in 2003 to immerse himself in the American music industry some more, and ended up meeting Rasec in 2016. The two of them teamed up for a few shows together and ultimately decided that it was a match. Since then, their band received an endorsement from Zion Cymbals for a few of their music videos and a contract for the band’s upcoming projects. Obviously, they are off to a great start as a band. Take a look at their official music video for their original song, “New Zealand.”

7 Less is off to a pretty much ideal and fantastic start for an LA band thus far, and they’re on a roll. Be sure to check out their page to see when their next gig is, so you can go and support these guys in concert. If you get the chance to see them live, you’re in for a treat.

Booking shows on Gigmor