the mint la

Booking The Mint LA

The Mint is one of the greatest, most historic clubs in LA. They’re also a Gigmor favorite and have been booking with us for years. Take a look at this feature that Chris Morris wrote back in August of 2007. Also, be sure to check The Mint’s open gigs and apply to get booked!

The Mint: A Look Back
Chris Morris, August 2007 (Indie 103.1 / Rolling Stone / Billboard)

Live music venues manage to keep their doors open for years on the Strip in Hollywood, but the clubs off the main drag in Los Angeles tend to come and go. A post office now stands on the site of the Parisian Room, the great old jazz nightspot that operated for years at La Brea and Washington. The Music Machine, a big room that hosted everything from blues bands to thrash metal during the ’80s at its Pico Boulevard location in West L.A., is an electrical supply wholesaler these days. Club 88, a classic ’80s punk rock dive on Pico near Barrington, is currently a restaurant, as is the nearby, fondly-remembered Alligator Lounge.

Yet The Mint has endured. Located at 6010 W. Pico just east of Crescent Heights Boulevard, it is celebrating its 70th year in business in 2007. The Mint’s early endeavors in music are lost to history. We do know that it played host to live acts as long ago as the 1950s; a vendor who sold janitorial supplies to the club back in the ’80s said one of his relatives, the noted blues guitarist Pee Wee Crayton, performed there.

It wasn’t the joint that would be considered most likely to become a long-running Los Angeles musical institution. When musician Jed Ojeda started renting out the club for party gigs by his blues band the Drive-By Shooters in the mid-1980s, the Mint was a mere 1,000 square feet. It was a long shotgun-style room, with a bar lining the western wall and a narrow ledge on the eastern wall where customers could perch their drinks (and, sometimes, themselves). You had to maneuver around the crowded space in front of the small bandstand to get to the restrooms at the back of the club. For a time, a gigantic portrait of the venerated bluesman Big Joe Turner beamed down at from one wall.

But it was a comfy place, as down-home and funky as the music Ojeda brought in the room, and people dug it. In 1990, he acquired the club, outbidding another prospective owner who wanted to turn it into a lesbian bar. It quickly became a mid-city home for the blues performers who made the majority of their living playing the South Central club circuit. Smokey Wilson (whose band members included Ojeda), the King Brothers, Guitar Shorty, Arthur Adams, Louisiana Red, and the vocal team of Bobby King & Terry Evans (veterans of Ry Cooder’s group) all gigged regularly at the Mint, which booked live music seven nights a week.

Credit: The Mint LA, Chris Morris

Live Music Near You

artist booking

Erik Neff Joins Gigmor as CTO/Head of Product

I’m happy to share that Erik Neff has joined the Gigmor team as CTO/Head of Product. Erik is taking charge of our ambitious product roadmap to build a SaaS-powered artist booking marketplace that will disrupt the live music industry and create more jobs for musicians.

Erik is equally talented as both a creative and technology professional—a rare combination. Since 2008, he’s worked with LA-based interactive design agencies where he was CTO and oversaw UX Design for clients such as Twitter, Foot Locker, Tom’s Shoes, and VMWare. He graduated from the University of Western Ontario with an Honors degree in Computer Science. True to Gigmor tradition, he has been a performing artist his whole life (classical piano, guitar, and EDM live sampling).

Here’s his ethos:

“Connect before you direct. Connection is the key. Whether it’s work or life, if you can feel a person’s pain, their needs, their ambitions, their delights, then you can think and act with empathy. That is what makes life worth living, and work worth doing.”

In a short period of time, Erik has already made a huge difference. He’s made important improvements to our subscription plans and the nightly gig alert system among many other projects. 

Welcome, Erik!

Host a Gig in your own space: From artist booking to promotion

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Gigs Marketplace, Gigmor Announces New Subscription Plans

It’s been over a year since we launched our gigs marketplace. I’m proud to say that the response from artists and venues has been overwhelmingly positive. We’ve taken giant strides toward our goal of revolutionizing live music booking and bringing more live music to fans everywhere. Gigmor has become the largest and fastest-growing live music marketplace in the US. We’re thrilled to be working with legendary venues like The Mint, Piano’s, Herman’s Hideaway, the Canyon Club and many others. (500 of them to be exact.) We just posted our 1,000th gig and growth is accelerating. I’m super proud of the Gigmor team who have worked tirelessly to make this happen.

Today we’re taking another step in our evolution by launching 3 subscription plans for artists: Basic, Premium & Pro.

What Does This Mean for Artists & Gigs?

The Basic plan is free and designed for members who want an online profile that they can send to venues, fans or industry pros. Members need to upgrade to one of the two subscription plans in order to apply to gigs listed on the marketplace. Until October 31, we’re offering a one-time discount of 50% off our two annual plans: $50/year for the Premium plan (5 gig applications/month) and $100/year for the Pro plan (unlimited applications). Otherwise the plans are $9.99/month or $19.99/month. Needless to say, one booked gig and the subscription pays for itself.

Why Now?

For over a year we’ve kept Gigmor free so we could prove that we offer a superior solution to the live music industry without any economic barriers. As we grow, it’s important to find a sustainable price strategy for us and our members. Implementing subscriptions will help us grow so that we can deliver more high-quality gigs and add more venue partners and indie artists to the marketplace. It’ll also help us make faster progress on our every-growing product to-do list.

More news soon!

David Baird,

Founder/CEO

 

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