Originally published on the Artist Collective blog

Leonard here with the Artist Collective! This post is all about improving the experience for your fanbase! If you’ve sung along with lyrics to your favorite artists on Instagram stories or Spotify, you know how it can enhance the experience! This post and video from Evan Price dives into how you can (and should) provide this for your fans as well. 

What’s more important – the music or the lyrics? (What if it’s both?!)

Good news – Spotify just announced their official partnership with Musixmatch to help provide a new feature called “real-time lyrics”. 

So, What exactly are real-time lyrics and how can you make them available on Spotify?

If you have not put your music through a platform called Musixmatch, now is the time to do it! 

What that means is your fans while they’re listening to their favorite song of yours on Spotify can actually read the lyrics and follow along in real-time! 

What an awesome way to enhance your fan’s experience!

++ Add Synced Lyrics to Instagram Stories 

How do you get your lyrics synced? 

In the video below, Evan from The Artist Collective covers Spotify’s new announcement along with an informative Q&A!

Here are the basic steps…

1. How to verify yourself on Musixmatch at https://artists.musixmatch.com/onboarding
   
2. Once approved download musixmatch app (for easy syncing)
   
3. Upload your lyrics and sync them inside the Musixmatch app see my YT video for full instructions -> https://youtu.be/ZcJgC1k8nJo
   
4. Approve your lyrics and wait for them to be added to Instagram stories and Spotify

Note: you will need Spotify Premium to sync your lyrics!

Watch the video for more info!

How to Set Effective Music Business Goals as an Artist This Year

Originally published on the Artist Collective Blog

Not all dreams and goals are created equal.

If you’re a musician coach, artistpreneur, the important practice of GOAL-SETTING will set you apart from your peers and help you build and sustain a profitable music brand.

In fact, there are only TWO types of goals you need to help you reach the success you’re looking for this year and beyond – process and outcome.

But what are they and what are some examples you could apply today?

OUTCOME GOALS

This type of goal focuses on a specific milestone or achievement that may be out of your control. In this instance, “dreams” and “goals” become very similar.

For example, an outcome goal may be to earn $100,000 this year. Another may be to grow your fanbase by 1,000 followers or build your email list to a specific number of subscribers.

The outcome is the WHAT where the process goals are the HOW.

PROCESS GOALS

A process goal is one that you have complete control over. You base them off of your outcome goals and strategize what steps it will take to get you there.

Let’s look at our examples…

First the outcome goal, then the process goals; a few repeatable steps to achieve the overall result you’re looking for.

1. Outcome Goal: Make $100,000

Process goals for this outcome could be…

– create one high ticket offer that encompasses your expertise

– define your ideal client and their pain points

– send 5 DMs per week pitching services/offer

– send 2 emails per week adding value based on your offer

2. Outcome Goal: Build a list of 1,000 engaged email subscribers 

Process goals for this outcome could be…

– setup a lead magnet enticing superfans to subscribe 

– create engaging automations that engage superfans to open and reply

– post everyday with value and an email CTA 

3. Outcome Goal: Get your first sync placement in a movie/tv show. 

Process goals for this might be…

– Update your home studio set up to be able to create quickly

– Database 50 contacts in that space

– Reach out to 5 new contacts per day

– Add metadata to all of your songs, etc.

What are your goals for the year? Let us know in the comments – we’d love to help!

Check out this YouTube video for more info!

With 2021 in the rear view mirror—good riddance!—I can’t resist taking a few minutes to reflect on the events of the past year and think ahead to what’s in store for 2022. Let me start by saying how proud I am of our team, who showed incredible resilience over the last 2 years adapting to the unprecedented challenges posed by COVID. 

2021 started with a massive COVID surge followed by increasing optimism as the vaccine program rolled out. Then came Delta, then came Omicron. Just when we thought it was safe to go out and celebrate, we had to retreat again. And now it’s deja vu all over again.

Call me a pathological optimist (guilty as charged) but I believe this surge is different. There is strong evidence that it will be shorter, allowing live music to come back with a vengeance this spring and summer.

Here’s what we accomplished in 2021:

– Launched Gigmor Tickets, a low fee ($1) ticketing service integrated with our booking platform

– Launched Gigmor Presents, booking Gigmor nights at multiple venues around the US, earning ticketing and promoter fees in addition to subscriptions

– Began a partnership with BMI to promote Gigmor’s booking platform to BMI artists and venues across North America

– Partnered with Bull City Summit to be their exclusive talent submission platform and to offer Gigmor-branded showcases at the festival.

So what’s next?

In 2022, we’re focusing on helping artists promote their music and live shows. Fan engagement is the missing element on current live event promotional platforms (it’s fair to assume Facebook Events is in decline). We want to help artists grow and monetize their fanbases.

Our upcoming artist profiles and event pages will be a global hub for promoting artist’s shows, music, merch, livestreams, NFTs, etc. to new and existing fans. Gigmor profiles will also have social elements to help artists and fans connect, driving engagement and virality. 

I strongly believe the most compelling and memorable experiences take place when we’re all physically present in the same space. Livestreams are here to stay but they’re an unfulfilling facsimile of the real thing. At Gigmor, we’re betting on the unique and enduring power of shared experiences. So come join us at our next shows at The Mint and Harvelle’s in February! We’ve got some awesome artists lined up.

Oh, and 2021: don’t let the door hit you on the way out!

Best, 

David Baird