billy boat

Gigmor Pro New Releases: Billy BOAT – “7 Hot Springs”

Billy BOAT is a Brooklyn-born, Georgia-raised rapper based out of Queens, New York. Billy told us he’s been rapping since age 11 and released his first release all the way back in 2011 under the name J. Fraser. Since then, he has rebranded as Billy BOAT (Billy = GOAT, BOAT = Baddest of All Time). Graduating from Yale University in 2020, he’s done everything from performing in his college dorm room to opening a local nightclub for internet personality and rapper Yvng Swag.

Billy BOAT describes his artist style as party music that makes you think. After growing up listening to Outkast, Kanye West, MF Doom, and Metaphor, Billy has “Broken free from those inspirations as of late and now working on making a unique style specific to me and where I want to go.” 

On his recent release titled “7 Hot Springs”, he says the song is a “Dreams and Nightmares-esque in the sense that it’s a slow build — I start by talking about my unsuccessful life and face the truths of who I was head on. However, the song quickly picks up as I show listeners who I am now and where I’m going while inviting anyone willing to join me on my journey. There’s also a bit of a political twist, but I leave that to listeners to figure out. Really, it’s a summer track perfect for the beach, in the car, at a party, or to silently contemplate on your own; each line in the song has a multitude of meanings that can be further expanded on.” 

fleetwood mac

Music Listeners Are Streaming Fewer New Releases

In the first 6 months of 2021, streaming services saw a total of 555.3 Billion streams; an increase from last year’s 511 Billion according to MRC Data. Of those 555.3 Billion streams, 33.6% of them were new releases, a decrease of 2.5% from 2020. MRC Data counts 1,250 premium streams as a sale, or 3,750 ad-supported streams as a sale. Of the 434.7 Million sales MRC Data equivalents given the number of streams, 288.6 Million of them were from catalogs. Catalogs are noted as songs or albums released more than 18 months from current day. 

Of albums and singles released so far this year, Morgan Wallen’s “Dangerous: The Double Album” was streamed a total of 2.315 Billion times, and Olivia Rodrigo’s smash hit single “Drivers License” saw a total of 460.2 Million streams. If the upward trend in streaming catalog releases over newer releases continues, catalog music could control 75% of the streaming market by the end of the decade. 

But why are catalogs earning more streams than new releases?

Considering that a release only needs to be 18 months old to qualify as ‘catalog music’, there are far more songs in the catalog than new releases. Several of the top 20 artists on Spotify including Ed Sheeran, David Guetta, Bruno Mars,13 Drake, Khalid, Post Malone, Marshmello, and Travis Scott have not released albums since the end of 2019 and so would be considered catalog. New releases also typically target younger audiences, possibly to the exclusion of older demographics.

Catalog music even goes viral. Fleetwood Mac’s 2004 Remaster of “Dreams” surged in popularity last Fall after a TikTok user’s video featuring the song went viral. “Dreams” currently has over 750 million streams on Spotify.

How to get your music on Spotify Playlists

live nation

Live Nation Announces $20 Tickets

There’s no doubt that 2020 was an awful year for the live music industry. To combat their losses and reignite interest in live shows, Live Nation is selling $20 concert tickets to nearly 1,000 shows in 40 amphitheaters across the country. The shows are a part of Live Nation’s “Back To Live” initiative announced July 22nd, 2021 to kickstart the return of concerts as we knew them before the COVID-19 pandemic. 

In 2020, the company saw a decrease of $10.76 Billion in comparison to the total revenue in 2019. This loss would be even greater if not for concerts occurring prior to the March of 2020.

Tickets went on sale on July 28th at 12pm Eastern / 9am Pacific and are available for a limited time only. Thirty-six artists taking part in the sale, those being: 311, 3 Doors Down, Alanis Morrisette, Alice Cooper, Brad Paisley, Brett Eldridge, Brooks & Dunn, Brothers Osborne, Coheed and Cambria, Daryl Hall & John Oates, Dierks Bentley, Florida Georgia Line, Jason Aldean, Jonas Brothers, Judas Priest, Kings of Leon, KISS, KORN, Lady A, Lil Baby, Lindsey Stirling, Luke Bryan, Lynyrd Skynyrd, Maroon 5, Megadeath, NF, Pitbull, Primus, Rise Against, Rod Wave, Slipknot, The Black Crowes, The Doobie Brothers, Thomas Rhett, Trippie Redd, and Zac Brown Band.